What if one of the most powerful business minds of our time wasn’t a CEO or a founder—and instead, a singer-songwriter who’s been redefining her brand strategy since age 13?

Today, we’re diving into the business brilliance of Taylor Swift — and to help us do it, I’m joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.

I got to know Kevin because he was the editor of my most recent book, The First Rule of Mastery. He was fantastic and I fell in love with the way he thought and his deep knowledge and reference points of business. Kevin has spent years studying how great leaders express their ideas, and when he told me he was writing a book about Taylor Swift, I knew we had to have him on to discuss what she’s built.

This conversation is not about her songwriting or her latest mega-tour; it’s about how she built a billion-dollar brand using clarity, intense connection, and creative risk-taking. It’s about strategy, reinvention, and staying relentlessly close to what lights you up — even when that comes with severe risk.

As you listen, use the conversation as a way to reflect on your own relationship with reinvention. Are you playing it safe when boldness is what’s required? How do you stay connected to the core of who you are – stay connected to your purpose — even when external success might tempt you to stay small?

I hope you enjoy this week's awesome conversation with Kevin Evers.

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Kevin Evers; Instagram https://www.instagram.com/there_is_nothing_like_this/ and Linked In https://www.linkedin.com/in/kevin-evers1/

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What if one of the keys to sustaining high performance wasn’t just about going harder, but learning how to recover smarter—and move better—every single day?

This week, we’re pulling one from the Finding Mastery Vaults. It’s a conversation I had with Dr. Kelly Starrett—performance coach to some of the world's top athletes, Olympians, elite military personnel, and corporations, bestselling author of Built to Move, and co-founder of The Ready State.

We originally recorded this in the summer of ‘23 back in our old Mastery Lab studio—but in a time when burnout, physical stagnation, and chronic stress are on the rise, it feels even more relevant now. Kelly’s work bridges the gap between elite performance and everyday movement, helping us all move, feel, and live better.

As you listen, notice how Kelly reframes recovery and mobility as essential daily habits, not extras—and think about the “session costs” in your own life. Are your small behaviors helping you feel ready for the demands of your day… or adding to the strain? Let’s jump into this epic episode from the Finding Mastery vault with Dr. Kelly Starrett.

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For more on Dr. Kelly Starrett go to https://thereadystate.com/starrett-system/

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What does it take to thrive in today’s high-pressure, constantly shifting world?

We’re back with a special Finding Mastery Ask Me Anything with Dr. Michael Gervais! In this AMA, we're thrilled to welcome our good friend, Yogi Roth, for a powerful conversation on navigating life's most challenging moments. Drawing from our extensive experience with elite performers, educators, and healthcare professionals, we dig deep into questions that resonate with all of us trying to thrive in today's complex world.

Through thoughtful questions from our community, we explore the delicate balance between performance and self-worth, recovery strategies for busy professionals, and how to maintain purpose when facing uncertainty.

We dig into some fascinating topics, including:

• The "tail wagging the dog" trap - Never let your performance dictate your self-worth
• Recovery isn't optional - Elite performers prioritize recovery with training
• Mastering the spaces between moments - Find presence in small pauses throughout your day
• Why every world-class performer shares fundamental optimism - And how you can develop it
• When to double down on purpose - Using your values as an anchor during times of uncertainty
• The power of micro choices - Making thousands of small right decisions each day creates transformation

Join us for this illuminating conversation that reminds us how our daily choices shape not just our performance, but who we become. We hope these insights can offer practical wisdom that applies whether you're leading a team, supporting others, or simply trying to find your footing in challenging circumstances.

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Subscribe to our Youtube Channel for more powerful conversations at the intersection of high performance, leadership, and meaning: https://www.youtube.com/c/FindingMastery

Get exclusive discounts and support our amazing sponsors: https://findingmastery.com/sponsors/

Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter

Download Dr. Mike's Morning Mindset Routine

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.