In this episode, we’re joined by Lottie, Marketing Specialist and Founder of Virtual Lottie, a multi-award-winning social media and VA agency helping online service providers and coaches grow through strategic organic content, smart audience activation, and done-for-you social media management.

With nearly 100 brands supported and a proven track record for turning content into clients (without relying on trends), Lottie knows exactly what it takes to scale sustainably in 2025.

We dive into the real behind-the-scenes of running and growing a business in today’s online space from visibility and content burnout to client attraction and scaling without the hustle.

Whether you’re building a six-figure brand, feel stuck with your content strategy, or you’re ready to hand off your socials to a pro this conversation is full of real talk, practical strategy, and a fresh take on what actually moves the needle in business today.

What You’ll Learn:

• How to create content that converts without being glued to your phone

• What’s really working on social media for online service providers right now
• Why mindset and strategy both matter (and how to balance them as you grow)
• How to hand over your social media confidently so you can focus on what you do best
• The truth about scaling a service-based business and how Lottie supports 6-figure coaches behind the scenes

If you’re ready to stop guessing with your content and start showing up with strategy, this episode is your next move.

Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.

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Connect with Lottie:

www.virtuallottie.com

https://www.instagram.com/virtuallottie/