Hello, and welcome to FSW Conversations, brought to you by Fashion Strategy Weekly, hosted by me, Jessica Quillin. And me, Bryce Quillin, co founders of FSW, as well as It's a Working Title, the luxury strategy agency. FSW Conversations brings together fashion and luxury leaders, creatives, and bankers to discuss practical, strategic, and research based insights to help you, our listeners, keep on top of our fast moving sector.

We'd love to hear from you. Feel free to contact us via the show notes. Plus, click follow in your podcast app to be the first to hear our latest bi monthly episodes. So now, on to Season 2.

In this edition of FSW Conversations, we chat with Richard Kuchinsky, Principal and Owner of The Directive Collective, a full-service design footwear design consultancy.

With over 20 years of experience in the footwear industry, he has driven the creative design and development process for a range of clients focused on design DNA and strategy. Richard is a Boston Qualifying marathoner and is very active within the running community.

In this episode, Richard dives into the art and science of footwear design and why “super shoes” may be worth the hype. He also discusses how his experiences creating running shoes inspired him to become a runner and why the running community is such an untapped opportunity for brands.

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In this edition of FSW Conversations, our co-publisher Jessica Quillin speaks with Caroline Priebe, founder of Driftless Goods and the Center for the Advancement of Garment Making.

A longtime sustainability advisor, consultant, and designer with deep experience in the fashion industry, Caroline has spent her career using systems thinking to design pioneering apparel, supply chains, and business models. She founded her outdoor-wear brand Driftless Goods in early 2023, as an online store, gallery and brand for “people who like exceptionally nice things and would prefer not to wrap themselves in plastic.”

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