Expanding beyond your initial market: how to grow your customers/growing in a saturated market
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Expanding beyond your initial market: how to grow your customers/growing in a saturated market
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In this episode of Scaling Right, Mangalam Maloo dives into the importance of growing a business in a saturated market with Anchal Abrol, CEO and Founder of Snaqary, a healthy snacks company. From uncovering customer preferences in the realm of snacks to navigating expansion strategies beyond the initial customer base to gaining valuable insights into building a loyal customer following amidst fierce competition. Anchal shares her journey of finding the first customers, expanding beyond the initial base, and leveraging innovative partnerships for growth, offering tangible lessons and real-world examples in the process. Tune in!
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