The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. So how do you measure success, stand out, and drive real impact?

To kick off 2025, we’ve pulled together the top insights from 2024’s most powerful episodes featuring:

✅ Gerilynn Marburger, Global Events Director at Hewlett Packard Enterprise
✅ Kodi Morton, Marketing & Events Specialist at Bruker Scientific
✅ Mark Brewster, CEO and Founder of Explori

These industry heavyweights tackled the biggest challenges facing event professionals—and delivered practical, actionable strategies you can’t afford to miss.

Here’s what you’ll learn:

🔑 How to Evolve Your Role: Gerilynn shares how to shift from reactive planning to becoming a strategic event marketer who thrives under pressure.
🎯 Maximizing Small Budgets: Kodi breaks down her three-step framework (Goals, Budget, Message) to make even small booths and sponsorships unforgettable.
📊 Proving ROI: Mark explains why event measurement is no longer optional and how to build a data-driven case for your events—before rising costs and carbon mandates force the issue.

The takeaway?
The event game has changed. If you want to create impact, stand out, and prove your value in 2025, this episode gives you the tools to make it happen.

Connect with Gerilynn
On her LinkedIn: https://www.linkedin.com/in/gerilynnmarburger/

Connect with Kodi:
On her LinkedIn: https://www.linkedin.com/in/kodi-morton-97820613a/

Connect with Mark
On his LinkedIn: https://www.linkedin.com/in/mark-brewster-09931221/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits that hold us back.

Outdated playbooks and scattered strategies won’t cut it. That’s why, in this special year-end live show, Matt Kleinrock joins Coty Adams, Rockway Exhibits + Events’ Director of Marketing, to explore what’s next for event marketers.

They’re ready to tackle the biggest lessons from 2024, sharing key insights to help you build smarter, more strategic event plans for the new year.

Sleigh your next event with these takeaways:

🎁 What 2024 taught us about pipeline-driven metrics, show strategy, and audience engagement

🎁 Fresh strategies for making a big impact in 2025.

🎁 Why the new event playbook is all about relationships and experiences.

Pour yourself a drink (holiday flair optional) and join us as we unpack the best of 2024 and get ready to crush it in 2025. Don’t miss this one—it’s your strategy session wrapped in a bow.

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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs.

Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:

Who actually owns the strategy for your events?

Here’s the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.

In this episode, Matt and Pablo cover:

✅ Why strategy gets lost when event pros are stuck in execution mode.

✅ The gap between executive expectations and the infrastructure needed to deliver results.

✅ A call to CEOs, CMOs, and VPs: If events are a sales and marketing channel, who owns the strategy?

✅ How event managers can push upward—asking the right questions to align goals and execution.

✅ Why empowering a “strategic owner” for events can transform your event program into a true revenue driver.

This episode builds on the insights from Matt and Coty’s conversation in Episode 117, offering a practical roadmap to close the misalignment gap and ensure events deliver on their full potential.

Listen to Episode 117: https://www.buzzsprout.com/2035112/episodes/16183106

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined