If you send emails to your customers, you will want to listen to this episode 🎧 This "After Show" is packed with game-changing email marketing insights from our guest Jay Schwedelson who brings the receipts. With over 15 million subject lines tested and 40,000+ campaigns executed annually, Jay doesn’t just talk email strategy he lives it. Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. With over 15 million subject lines tested and a top-ranked marketing podcast, he’s one of the most trusted voices in the email game.Host Megan Martin dives into the myths, mistakes, and marketing moves that can make or break your next event campaign.From laugh-out-loud flops to subject lines that crushed it, this convo covers the raw truth behind successful email marketing. Whether you're promoting your first event or managing thousands of attendees, you’ll walk away with real strategies to cut through the noise and convert.🔥What You’ll Learn:How to write event emails that don’t feel like just another promo, PLUS the one pre-show mistake almost everyone makes.Why your subject line might be killing your campaign and what to do instead.The right timing, tone, and segmentation strategies that drive real registration results.What metrics truly matter (and which ones you’re obsessing over for no reason).The do’s, don’ts, and total cringe trends Jay says have no place in your next campaign.This episode is your blueprint for more successful event emails, straight from the expert who’s tested it all.👉 Don’t forget to head over to eventaboutitpodcast.com to send us your vents and stories for a chance to be featured on a future episode. 🎧 While you’re there, join the Squared Squad for access to exclusive bonus content, guest interactions, and our After Show Episodes where we dive deep with our guests for actionable steps you can take after listening.Until next time, keep growing, keep laughing, and keep eventing about it.Connect with Jay Schwedelson https://jayschwedelson.com/Guru Conferencehttps://guruconference.com/ Connect with Megan Martin https://msquareddynamics.com/

Welcome to the Dynamic Dialogue After Show, where the real tea gets spilled! Host Megan Martin is back with entrepreneur and tech guru Adam Saad for an unfiltered, no-holds-barred conversation you didn’t know you needed.Adam left the corporate grind at Salesforce to build his own “rocket ship”, and he’s telling us exactly why (and how) he did it.We’re breaking down:The burnout that pushed him to quit the sales floor for good (it wasn’t because he worked too hard either)Why tiny, niche events beat massive trade shows every timeHow to work smarter (not harder) when planning sponsorshipsWhy event organizers must make it stupid-easy to spend money with themAnd the ultimate debate: branded vs. unbranded swag—Adam’s got thoughtsIf you love events, business glow-ups, and a little spicy event strategy talk, pull up a chair, grab a drink, and get ready for some seriously real conversation.Connect with Adam ⁠⁠HERE⁠⁠https://techstackadvising.com/Listen to Adam’s Podcast HEREhttps://open.spotify.com/show/0aGEEihBcdAvi5n7wC21p6?si=e14bf868dbb94dc2Connect with Megan⁠ ⁠HERE⁠⁠https://msquareddynamics.com/Enjoyed the episode? We want to hear from you and your vent of the week!Head over to ⁠⁠eventaboutitpodcast.com⁠⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.As a member of The Squared Squad you can:Submit questions for upcoming guestsShare your own Vent of the Week through the voicemail feature on the websiteBehind-the-scenes blogs and insights from Megan Martin

In this Dynamic Dialogue After Show, host Megan Martin and guest Will Curran dive deeper into the future of event experiences, exploring how wearable tech, AI, and real-time data are reshaping the way we plan, design, and deliver events.Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and Vice President of Go-to-Market for North America at Voxo, where he leads the company’s strategic growth in the region.Together, Megan and Will explore topics like:How wearable tech can enhance networking and on-site engagementAI tools that summarize sessions and conversations for attendeesThe power of personalized event experiences that make attendees feel like VIPsUsing health and behavior data to influence smarter event designSustainability tips, like promoting mindful water consumptionWhy real-time data is a game changer for audience experienceHow DJs and planners can adapt in the moment based on audience reactionsThe importance of building community for long-term event successHow wellness-focused design can improve attendee energy and retentionThe role of AI in delivering multi-format, multi-sensory event engagementWhether you're an event planner, tech enthusiast, or just curious about where the industry is headed, this episode offers a forward-thinking look at how we can blend innovation with intentionality to build stronger communities and unforgettable experiences.Connect with Will https://willcurran.com/Connect with Megan ⁠https://msquareddynamics.com/As a member of The Squared Squad you get exclusive access:Behind-the-scenes insights to Megan's expertiseEarly access to new episodesInsider tips from top event pros The chance to submit your questions to upcoming guest interviews before the interview!Subscribe, leave a review, and share this episode with your fellow event enthusiasts.