『Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants』のカバーアート

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

著者: Annie Franceschi | Brand + Business Strategist
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Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms2022-Present, Greatest Story Creative LLC マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
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  • 32. How to Be a Better Boss to Yourself Without Losing Business (The Better Boss Method)
    2025/07/29

    If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was escaping hustle culture—only to recreate it in a whole new way.

    But in this episode, I'm sharing how I broke that cycle with The Better Boss Method™, a 6-part, permission-based framework to give you fresh ways to take back your time, protect your energy, and build a business that actually loves you back.

    Through the acronym B.E.T.T.E.R, you'll learn the personal systems, mindset shifts, and boundaries that have helped me (and many of my clients) go from overwhelmed solopreneurs to more confident CEOs.

    ✨ If you're ready to take back your calendar with confidence, this one's for you.

    🎯 You’ll Discover:

    • Why protecting your time doesn't have to mean losing clients and money—and how it can help you grow
    • How I take every December off (and how to design your own version)
    • What my “no meeting Mondays and Fridays” taught me about revenue and rest
    • The 6-part Better Boss Method™ and how real coaches and consultants are applying it
    • How to stop working from leftovers and start designing your week with intention

    📕 Your FREE Resource:

    Want more behind-the-scenes strategies on how I built a life-first business with less burnout?

    📖 Get the first 50 pages of my book "Establish Yourself"—free! ➡️ greateststorycreative.com/read

    Inside, you’ll discover the business shifts that have helped me (and hundreds of my clients) find clarity, confidence, and space to breathe - without sacrificing success.

    #betterbossmethod #solopreneursuccess #lifefirstbusiness #boundariesinbusiness #establishyourself #worklifebalance #coachingbusiness #consultinglife #confidenceatwork

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    22 分
  • 31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads)
    2025/07/22

    When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner.

    What if you spend all that time creating something… and it doesn’t lead to discovery calls? Or worse—it just collects digital dust?

    In this episode, I’m sharing the 5 factors that make a lead magnet worth your time to create and share—whether you’re building your first one or finally ready to replace what’s not working.

    🎯 You’ll Discover:

    • Why “just growing your list” is the wrong goal—and what to focus on instead
    • My 5-part "Smart Freebie Formula" that helps turn downloads into conversations
    • What changed when I fixed one thing and saw conversions jump from 7% to 60%
    • How to strike a balance between helpful and hireable (so you don’t give away too much)

    🎧 Keep Going With These Related Episodes:

    • More on the Referral Message Creator™ > Episode 18: Want Better Referrals? Here’s How to Get Great Intros, Fast
    • More on my Brand CHIPS™ Messaging Formula > Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula

    👋 Your Free Invitation:

    If you're ready to create a lead magnet that actually sparks client conversations and builds your know, like, and trust with others, I’d love to help.

    🎯 Set a free kickoff call with me to explore a Magic Strategy Day → greateststorycreative.com/magic

    Together, we’ll create a smart freebie that aligns with your offers, builds trust, and sparks real results—not just downloads.

    #leadmagnetstrategy #clientattraction #coachingbusiness #consultingbusiness #messagingclarity #smartfreebie #establishyourself #emailmarketingtips #brandstrategy

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    22 分
  • 30. How to Market Yourself When the Economy Sucks and Clients Dry Up
    2025/07/15

    When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!

    But in this episode, I’m pulling you out of the tactic tornado.

    You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.

    🎯 You’ll Discover:

    • Why “more marketing” without clarity can actually hurt your business
    • How to show up as essential—even when the economy feels uncertain
    • The EST Framework I teach my clients to get booked up, not burned out
    • The difference between being a salad bar and a chef (yep—it matters)

    🎧 Keep Going With These Related Episodes on Client Attraction + Clarity:

    • Episode 6 | Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (Deeper Dive into The Establish Yourself® Framework)
    • Episode 7 | The Clever Way to Find Your Niche Without Rebranding
    • Episode 12 | Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates

    👋 Your Free Invitation:

    If you're done spinning your wheels and ready to clearly articulate what you do, who it’s for, and why it matters—let’s talk.

    🎯 Start doing marketing that matters by setting a free consultation with me to explore Package Your Process with the Expert soon!

    → greateststorycreative.com/consult

    Together, we’ll clarify your elevator pitch, shape a signature offer, and equip you with the tools to start selling it—no funnels, just focus.

    #marketingclarity #sloweconomy #consultingbusiness #coachingbusiness #messagingstrategy #brandvoice #signatureoffer #clientattraction #establishyourself #confidenceinbusiness

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    16 分
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