Fundraising Funnel” Sounds Gross? Let’s Fix That.

You know that sinking feeling when someone says “you need a fundraising funnel”? Like suddenly, you’re supposed to turn into a marketer, copywriter, and tech wizard all at once? Yeah—no thanks.

But here’s the truth: You already have a funnel. It just might be stuck in your head, a little broken, or missing a few key steps. Today, we're going to fix that—without the cringe.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a fundraising funnel that actually feels good—to you and to your donors. One that turns curious folks into passionate supporters, without the spammy vibes or hard sells. And the best part? AI can help you build it in under an hour.

You’ll learn:

• How to create a lead magnet people actually want (with ChatGPT prompts)
• How to write a 3-part email sequence that nurtures belief in your mission
• How to ask for a gift in a way that feels like a conversation, not a pitch
• How to keep donors engaged with a simple “thank-you flywheel” that sparks future gifts

This episode is packed with real-world examples, ethical strategies, and plug-and-play AI prompts you can start using today—even if you hate marketing, fear tech, or are short on time.

Because the truth is, fundraising should feel like friendship, not pressure.

Plus, you’ll get access to Tom’s free AI Growth Playbook and learn how to grab his book, The Million Dollar Nonprofit, for even more shortcuts to scale your impact without burning out.