• Episode 5: Getting the Brand Together

  • 2025/03/25
  • 再生時間： 37 分
  • ポッドキャスト

Episode 5: Getting the Brand Together

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  • This week, get ready to roll with our hosts as they work on Getting the Brand Together!

    Michelle’s in the hot seat, schooling everyone on the importance of branding. She’s quick to remind you that she's all self-taught, but Sean is here to drop the mic by saying that as a branding photographer, Michelle really knows her stuff—like, way more than most.

    After they totally veer off track discussing the ridiculous winter weather at the time of recording (and whether Sean should be wearing hats that are strictly décor), our Freelance AF duo finally gets into the branding basics module that Michelle created from scratch. We're talking everything from uncovering your brand values (like, don’t be a d***), to figuring out your ideal customer, and how choosing the right colours, fonts, and being consistent can craft a visual story that’s unforgettable, recognizable, and oh-so-authentic to your biz. Of course, it all makes way more sense when you hear it for yourself, so go ahead, give it a listen and discover the real secrets behind branding!

    This week’s pour is West Avenue Cider House’s Firecracker fire cider, a deliciously rich and robust specialty cider from Ontario’s Golden Horsehoe!
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あらすじ・解説

This week, get ready to roll with our hosts as they work on Getting the Brand Together!

Michelle’s in the hot seat, schooling everyone on the importance of branding. She’s quick to remind you that she's all self-taught, but Sean is here to drop the mic by saying that as a branding photographer, Michelle really knows her stuff—like, way more than most.

After they totally veer off track discussing the ridiculous winter weather at the time of recording (and whether Sean should be wearing hats that are strictly décor), our Freelance AF duo finally gets into the branding basics module that Michelle created from scratch. We're talking everything from uncovering your brand values (like, don’t be a d***), to figuring out your ideal customer, and how choosing the right colours, fonts, and being consistent can craft a visual story that’s unforgettable, recognizable, and oh-so-authentic to your biz. Of course, it all makes way more sense when you hear it for yourself, so go ahead, give it a listen and discover the real secrets behind branding!

This week’s pour is West Avenue Cider House’s Firecracker fire cider, a deliciously rich and robust specialty cider from Ontario’s Golden Horsehoe!
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