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Episode 4: Uniting a Fanbase

Episode 4: Uniting a Fanbase

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San Diegans love their sports teams — but there’s also been more than a little heartbreak over the years. It’s a history littered with false dawns and tragic endings, not least when it comes to soccer teams.

The job SDFC faces is simple: unite seven fragmented supporter groups under one banner, and appeal to a city of passionate fans in time for match day one. But with a 35,000-seat stadium to fill, they better get a move on.

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