In this episode of Founders in Full, I talk with Kristian Altuve, co-founder of Dance Motion Marketing, a growing agency that helps dance studios across the country fill their classes and grow their businesses through done-for-you marketing.

Kristian shares how he went from corporate consulting to freelancing in video production—and how hitting rock bottom eventually led to building a company that now serves over 120 studios every month.

We dive into:

• The messy early years of freelancing, burnout, and trying to figure out how to make it work
• How one retainer client became the lightbulb moment that changed everything
• Why niching down (even when it feels risky) can be the key to real traction
• How curiosity, not credentials, helped him evolve from videographer to full-service strategist
• The behind-the-scenes systems that made it possible to scale from 6 to 100+ clients

If you’re in the early stages of building something—or trying to scale a service-based business—this episode is full of honest lessons and hard-earned insight.

Learn more about Dance Motion Marketing: https://www.dancemotionmarketing.com

Connect with Kristian on LinkedIn: https://www.linkedin.com/in/kristianaltuve/

Need help with your marketing?

I’m Dan Ritzke, marketing consultant, and Founder of Third Act Marketing. I help growing businesses create clarity, build marketing systems that drive results, and get the support they need—whether that’s a focused project or ongoing fractional leadership.

Learn more about Third Act Marketing: https://www.thirdactmarketing.com

Connect with Dan on LinkedIn: https://linkedin.com/in/ritzke

Know someone who would be a great guest for the podcast?

Apply or refer someone here: https://www.thirdactmarketing.com/podcast