Today’s guest is a powerhouse of resilience, innovation, and heart. Liz Benditt is a 6-time cancer survivor turned entrepreneur who took her personal struggles and transformed them into a mission-driven business. After enduring six different cancers over 15 years, Liz launched TheBalmBox.com - a company delivering functional, thoughtful self-care packages for cancer patients, something she knows firsthand was sorely missing during her own treatments.

But Liz isn’t just a cancer-preneur. With over 25 years of experience as a marketing executive, she’s worked with iconic brands like Disney and Hallmark and is now shaping the next generation of marketers as a professor at the University of Kansas School of Business. She’s also a nonpartisan political advocate, a public speaker featured on NBC, USA Today, and Yahoo News, and somehow still manages life with two teenage kids, a supportive husband, and what she affectionately calls “one terrible dog.”

What’s truly inspiring about Liz is her ability to combine grit and humor. Growing up as the granddaughter of Holocaust survivors, she developed an unstoppable resilience, and that strength is woven into every part of her life - from creating The Balm Box to standing in line (twice!) to see the Mona Lisa with her girlfriends in Paris, joking, “Let’s see the HO and then get a cocktail.” Today, we’ll dive deep into Liz’s incredible journey: how she overcame unimaginable challenges, turned pain into purpose, and continues to inspire others. Get ready for a mix of wisdom, wit, and pure inspiration as we welcome Liz Benditt to the Rule 42 podcast.

www.thebalmbox.com

New episodes of Rule 42 premiere every Thursday on all podcast platforms!