🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand

Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™

Episode Summary:

This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that’s been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you’re meant to be.

If you’ve ever felt caught between who you were and who you’re becoming — this is your invitation to evolve.

In this episode, we cover:

• Why identity misalignment is the real reason your business might feel stuck

• The masks we wear as entrepreneurs: Perfectionist, Hustler, People-Pleaser, Best Kept Secret

• Kayla’s personal story of identity evolution from employee to award-winning rep to CEO

• How to visualize and name your future self (and why that changes everything)

• The emotional side of reinvention: fear, bravery, and the courage to be seen

• How AI and automation can support the identity shift (without losing your soul)

Key Takeaway:

Your business only grows to the extent that you do. When you shift your identity, your results follow — and the world responds to the version of you who fully owns her vision.

Homework Mentioned:

Grab the free Masquerade Identity Shift™ Homework Guide to journal through the full transformation:

📥 Download the workbook

Quote from Kayla:

“You can’t scale your business without scaling your identity. The most authentic thing you can do is grow into more of who you truly are.”

🎧 Tune in and transform:

Available now on Spotify, Apple Podcasts, and all major platforms.

🔗 Links & Resources:

• Book a free Aesthetic Accelerator Audit Call: www.allora-agency.com/audit

• Connect on Instagram: @the.go.to.aesthetic.coach

• Want access to the full course? Check out the link in bio on Instagram and DM for a discount code

• Explore the Masquerade Course: www.allora-agency.com/masquerade

💬 Loved this episode? DM “SHIFT” on Instagram to get a special resource on identity and energetics in business.