Episode: From Marine to Business Owner – Jeff Merkel’s Journey

Meeting Purpose

In this episode of Battlefield to Business, we interview Marine Corps veteran Jeff Merkel about his transition from military service to entrepreneurship, building a thriving garage door business, and leveraging his military background for success.

Key Takeaways

• Jeff transitioned from military service to entrepreneurship, launching Iconic Exteriors in 2020 and rapidly scaling to six figures in six months.
• He emphasizes authenticity, adaptability, and relationship-driven marketing over traditional business plans.
• Veteran entrepreneurs can build clientele through military networks, social media engagement, and local community groups.
• The garage door industry has low barriers to entry but faces challenges from unregulated competition.
• Success requires self-discipline, personal branding, and customer trust, skills many veterans already possess.

Topics Covered

🛠 Jeff’s Military and Business Background

• Grew up in California, faced early struggles before enlisting in the Marine Corps.
• Worked various jobs post-service before gaining industry experience.
• Started Iconic Exteriors leveraging existing industry knowledge and relationships.

📢 Marketing and Client Acquisition for Veteran-Owned Businesses

• Uses Facebook, veteran groups, and neighborhood networks to drive sales.
• Relies on word-of-mouth referrals and military connections for steady growth.
• Prioritizes authenticity, trust, and professionalism over aggressive sales tactics.

🏗 Overcoming Industry Challenges as a Veteran Entrepreneur

• Faces competition from unregulated operators and pricing undercutting.
• Stands out by offering consistent pricing, quality service, and reliability.
• Adapts to market changes with flexibility and faith in the process.

🎖 Business Mindset for Military Veterans

• Encourages veterans considering entrepreneurship to take action despite fear.
• Stresses the importance of military discipline, adaptability, and networking.
• Reminds veterans to use their military background but not be defined by it.

Next Steps

• Connect with Jeff Merkel on TikTok & Instagram: @iconic_merkel
• Veteran entrepreneurs interested in service-based businesses should explore local markets.
• Continue following Battlefield to Business for more insights from veterans turned entrepreneurs.