Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
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Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
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Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?
Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.
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