Joe was born in Memphis, Tennessee and grew up in Chicago. His grandfather, a WWII veteran, was a major influence and role model for him. Joe was a quiet, introverted youth who got involved in journalism and the military cadet program, which helped him become more extroverted and develop leadership skills.

Joe joined the Navy as a journalist, serving on ships, in Iceland, and in San Francisco. He covered major events like the San Francisco earthquake and the Iran Air Flight 655 incident. Joe's military experience taught him resilience, adaptability, and the importance of service to others.

After leaving the Navy, Joe struggled to find his footing, going bankrupt and becoming briefly homeless. He eventually started a resume writing business for veterans, but it was not sustainable. This led him to take on various training and facilitation roles, including with the military's base realignment and closure process.

Joe founded Camp Liberty, a 75-acre patriotic training venue and military summer camp. He discusses the challenges of running a facility like this without government funding, the importance of passionate staff, and the impact the camp has on young people, with 68% of repeat campers going on to serve.

Joe's passion is serving those who have worn the uniform, whether through the camp programs or other outreach. He is driven by the positive impact he can have on young people and veterans, and his belief in service to country and community.