What if planning for the inevitable could actually be an act of LOVE?

In Episode 70 of This Girl Podcast, Daisy sits down for a heartfelt and inspiring conversation with Lori Friedman, founder of The Love Policy, to discuss the importance of legacy planning, estate planning, and life insurance. Together, they explore how transforming the often-avoided topic of death into an open conversation about love can bring peace, comfort, and confidence to those you leave behind.

Daisy and Lori dive deep into the emotional side of end-of-life planning, the stigma around talking about death, and how reframing these discussions can offer peace of mind, financial security, and emotional comfort for your family during the hardest moments. Lori’s goal is to not only help families prepare practically, but to also transform the industry narrative — making planning for the inevitable feel less like a burden, and more like the best act of LOVE and beautiful final gift.

Lori shares her personal journey from decades in the insurance industry to creating The Love Policy Box, a simple yet powerful tool that helps families organize legal documents, prepare essential financial information, and ensure loved ones are fully supported after a loss. They dive into why life insurance is an act of love, how to start difficult conversations about end-of-life planning, and why proper preparation can save families from financial and emotional stress.

Whether you're looking to learn more about lestate planning for beginners, or how to protect your family’s financial future, this episode provides actionable advice and emotional insight to help you take the first step.

• Follow Lori Friedman IG: @thelovepolicy

• Follow Daisy: @pocketfulofdaisy

• Want to order The Love Policy Box: www.thelovepolicy.com/box

If this episode sparked something within you, don’t keep it to yourself! Share it with a friend, tag us in your stories, and DM Daisy @pocketfulofdaosy to learn more about the upcoming episodes or any story idea that the world needs to hear about.

Episode Highlights & Timestamps

00:00 – Intro: Why we need to talk about life, death & legacy
01:25 – Meet Lori Friedman, founder of The Love Policy
03:00 – Why we avoid end-of-life planning (and why that’s dangerous)
06:07 – Breaking the stigma: how The Love Policy helps families start the conversation
07:05 – The Love Policy Box: what it includes & how it helps loved ones
09:00 – Legacy isn’t just for the rich — it’s for everyone
10:00 – Lori & Daisy share personal stories of loss and how planning could have helped
12:48 – A powerful real-life story from Lori’s friend that inspired The Love Policy
15:05 – How Lori’s father inspired her life’s mission: “I sell love.”
17:12 – Lori’s personal journey to purpose after retirement
19:51 – The underserved communities Lori is passionate about reaching
21:06 – Simplifying complicated information: The Love Policy's educational approach
23:31 – When you’re ready to buy life insurance: Lori’s advice
25:42 – Daisy’s own insurance experience: how confusing policies can be
26:39 – The importance of simple, accessible education for every family
29:23 – The bigger mission: changing lives one family at a time
30:00 – Closing: The ultimate act of love is planning ahead

👉 Learn more: thelovepolicy.com