Ep. 4: Uncommon Early Success in a Brutal Business-- Common Ground Coffee and Market
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Ep. 4: Uncommon Early Success in a Brutal Business-- Common Ground Coffee and Market
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Common Ground Coffee and Market has enjoyed amazing (and relatively uncommon) early success in their Boise retail coffee shop. This is all the more impressive because of the brutal economics involved in selling coffee. The keys to their success seem to be many, not least of which is the huge amount of prep work done by founders Sarah Keck and Laurie Pearman in identifying an underserved neighborhood with a need, doggedly pursuing the perfect location, validating their concept time and again (and far in advance) with future customers, and then getting those customers to invest in the shop with their own time, creativity, and money. Once opened, Common Ground focussed on building a truly collaborative work culture in an industry where employee tenure can be short. It's working! There are lessons here for anyone operating or hoping to operate a small business that intends to serve customers or for the curious minded who just like to "look under the hood" and see the unseen things behind daily life. Getting your cup of coffee at the corner shop may be a simple and common act; the large gambles and challenges faced by the shop's owners are likely neither simpler nor common.