• Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson

  • 2025/03/10
  • 再生時間： 48 分
  • ポッドキャスト

Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is, seeing a customer buy one of these categories means they are less–not more–likely to return to you. JMR Co-editor Brett Gordon speaks with Ayelet Israeli (HBS) and Eric Anderson (Kellogg) to learn about “canary categories,” as in “canary in a coalmine,” which predict exactly this type of behavior. Tune in to learn more about how the authors navigated a complex revision journey.
    続きを読む 一部表示

あらすじ・解説

Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is, seeing a customer buy one of these categories means they are less–not more–likely to return to you. JMR Co-editor Brett Gordon speaks with Ayelet Israeli (HBS) and Eric Anderson (Kellogg) to learn about “canary categories,” as in “canary in a coalmine,” which predict exactly this type of behavior. Tune in to learn more about how the authors navigated a complex revision journey.
続きを読む 一部表示

Ep. 17 Canary Categories with Ayelet Israeli and Eric Andersonに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。