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We know sustainability is good for business. But how can organizations really go about it, well beyond the green washing, to create lasting impact? Meet the experts from Institute for Management Development (IMD), Professor Julia Binder and Professor Knut Haanaes whose book ‘Leading the Sustainable Business Transformation: A Playbook from IMD’, brings together renowned IMD thought leaders to offer action-orientated, practical support to business leaders ready to move beyond understanding why sustainability is essential to tackling the critical question of how to achieve it.

Julia is Professor of Sustainable Innovation and Business Transformation at IMD and Director of the IMD Center for Sustainable and Inclusive Business. Meanwhile, Knut is IMD Professor of Strategy, Lundin Chair Professor of Sustainability and co-director of two programs: ‘Leading Sustainable Business Transformation’ and ‘Sustainability from the Boardroom’.

Hit play for some brilliant actionable insights and tips to champion your sustainability business transformation.

[05:50s] Their journey into the study of business sustainability

[10:05s] Are organizations really getting business sustainability?

[14:07s] Key research findings in emerging business trends

[29:11s] ‘Not a single actor, but a movement’ for sustainability through leadership successions

[44:31s] Top tips for leaders

Get your copy of Leading the Sustainable Business Transformation: A Playbook from IMD

Connect with Julia on LinkedIn

Connect with Knut on LinkedIn

More about IMD: www.imd.org

Connect with Vinay on X (formerly Twitter) and LinkedIn

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This podcast is sponsored by C2C-OD, your Organizational Development consulting partner ‘Bringing People and Strategy Together’. Follow @c2cod on Twitter, LinkedIn, Instagram, Facebook