Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

• 01:48 What is “Lean Marketing”
• 02:19 Narrowing your focus to attract more, better-qualified leads
• 05:56 Clearly defining your Signature Offer
• 07:00 Selecting One Marketing Channel to be efficient
• 08:25 Utilizing a Gateway Offer to start new customer relationships
• 11:10 Core Content to nurture prospective customers
• 14:29 How Sarah uses AI to create all her content in 4 hours per week
• 23:59 Passive lead magnets and active lead generators
• 25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Founders of businesses are unique kinds of people. Some are visionary by nature and struggle to scale businesses despite great personal talent. In this episode Becky Venuti of BV Coaching shares her experience and insight into how these visionary founders can effectively scale their businesses.

More specifically, this episode includes:

• Different kinds of founders
• What is a Visionary founder
• Change management
• The Integrator role
• Avoiding excess complexity
• Building out your team
• Systems and processes
• The importance of training
• Effective delegation
• Strategically deciding what to be good and be bad at
• Becky’s coaching business

Reach Becky Venuti at beckyvenuti.com or becky@beckyvenuti.com

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

A federal court in Texas issued a preliminary injunction suspending the enforcement of the new beneficial ownership reporting requirement. While this ruling provides relief for small business owners, it is TBD whether the reporting requirement will be rescinded or reinstated. In this brief update episode Greg Reed, head of tax at SmartBooks, shares his thoughts and recommendations around this issue.

Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/