『Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)』のカバーアート

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

著者： Elite Agent
無料で聴く

このコンテンツについて

 Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.© Elite Agent 2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
エピソード
  • Could ChatGPT Hijack Your Next Deal

    Could ChatGPT Hijack Your Next Deal
    2025/05/22
    What happens when your clients (or their parents) start fact-checking every recommendation you make with ChatGPT? This desperate comment from a Reddit post reveals what's happening when clients start trusting ChatGPT more than their agents. So, in this episode, Samantha McLean reveals the four strategies for protecting your deals from AI hijacking while turning this "threat" into your biggest competitive advantage. What You'll Learn: • How to handle the real estate ChatGPT expert • The “Above the Line” framework that makes clients value you above the technology • 4 proven scripts for dealing with AI-informed clients • Why being defensive (or offensive) kills deals (and what to do instead!) Resources Mentioned: 📧 Free 5-Day AI Course: aicourse.eliteagent.com 📰 Latest AI News and resources for real estate professionals: aipoweredagents.com 💎 Premium AI Community for real estate with Tools, Prompts and Checklists: spark.eliteagent.com 📖 "Exactly What to Say for Real Estate Agents" by Phil M Jones on Amazon Remember: Whether the consumer trusts you or the AI is entirely in your hands. Connect with Sam: 📧 samantha@eliteagent.com 💬 Got an AI question? Drop it in the comments! #RealEstate #ChatGPT #AIForAgents #RealEstateTraining #PropertySales #RealEstateMarketing Chapters 00:00:00 The ChatGPT Deal Hijacker Story 00:03:00 The Reddit Post That Inspired This Episode 00:05:20 Why This Fundamental Shift Isn't Going Away 00:07:20 The Information Balance Has Changed Again 00:08:40 The AI Triangle Framework 00:11:50 How to Deal with AI Experts - The Plan 00:12:40 How to Identify the DIY AI Expert 00:13:10 Strategy 1: Acknowledge & Educate Early 00:15:30 Strategy 2: Offer to Collaborate 00:17:00 Strategy 3: Show Your AI Expertise 00:19:40 Strategy 4: The Relationship Reset 00:21:20 Strategic Implementation Tips 00:23:20 Choose One Strategy & Take Action
    続きを読む 一部表示
    25 分
  • Motivating Agents: Rewards That Work with Dion Besser

    Motivating Agents: Rewards That Work with Dion Besser
    2025/05/12
    TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each week. Dion Besser has spent more than two decades living what keeps a real estate business steady when markets, regulations, and staffing levels change simultaneously. After gaining experience in London, he returned to Melbourne to found Besser & Co., where a 2022 acquisition saw his staff list jump from eight to 24 in a single day. Instead of patching problems on the fly, he doubled down on a simple playbook: start with clear values, document the right way to work, and let those guardrails drive performance. Today, that 20-strong crew runs on transparency, honest feedback, and a habit of celebrating small wins. In this conversation, Dion explains how he hires, trains, and motivates people so that the next growth spurt feels orderly, not chaotic. “Most of the skills in real estate can be taught. What I look for is trust, loyalty, openness, accountability, drive.” Values come first—hire for character, train for skill Dion screens candidates with personality tests to see how they handle feedback before they even start. If they push back, they won’t suit an environment built on constructive candour. With values aligned, new hires step straight into detailed playbooks—everything from rent reviews to auction campaigns—so expectations never feel fuzzy. Culture is a journey—celebrate wins before cracks widen “It really is a journey for our clients and it’s a journey for our staff.” When an acquisition stretched the team, morale dipped until Dion formed a “Culture Collective” that meets monthly to spotlight quick victories—five-star reviews, seamless VCAT cases, record rent per square metre—and flag tension early. Regular recognition reset the mood and curbed turnover. Intrinsic meets extrinsic—design rewards beyond the paycheck “Find out what motivates them, and help them achieve that.” Commission still matters, but Dion ties KPIs to personal goals like clearing tasks daily or making 80 calls a week. When agents hit targets they set themselves, the reward lands deeper than trophies—and retention climbs because progress feels personal. Patience and persistence—guide clients through choppy markets “If you can’t take your clients on a longer journey, you’ll find yourself losing business.” With Melbourne prices wobbling and tenancy laws changing, Besser coaches his team to prep vendors and landlords for longer campaigns. Clear timelines, frequent check-ins and upfront reality checks convert possible frustration into trust—even when the news isn’t great. Own your agency choice—interview the interviewer “Ask a potential employer: What path to success do you have for me?” For newcomers eyeing 2025, Dion flips the script: treat job interviews like due diligence. If an office can’t outline a documented growth track—training, database strategy, social-media playbook—move on. The right environment, he says, is half the battle. Listen or watch → YouTube | Apple Podcasts | Spotify What’s one cultural tweak you’ve made that instantly lifted team performance? Jump into the comments or tag us on LinkedIn.
    続きを読む 一部表示
    34 分
  • From Pain Points to Profit: Curtis Thomson on Property Management Automation

    From Pain Points to Profit: Curtis Thomson on Property Management Automation
    2025/05/05
    Curtis Thomson is something of a systems whisperer for industries bogged down by manual processes. Having cut his teeth in the construction world and then co-founding and scaling the field service management software Simpro across the globe, he witnessed firsthand how disjointed systems and repetitive tasks can drain businesses and the people within them. He saw friends in the trades working grueling hours only to face business failure and personal hardship, sparking a passion to solve these efficiency problems with technology. Now, Curtis brings his outsider perspective and deep experience in streamlining complex operations to the property management sector with Our Property. Property management, as he notes, is rife with accepted pain points—manual trust accounting, compliance burdens, endless maintenance cycles, and the thankless task of arrears management. Thomson sees a future where technology handles the "donkey work", allowing property managers to escape mediocrity and focus on high-value activities like building relationships and growing portfolios. The conversation dives into the practical application of automation and AI to solve core property management challenges. It’s not just about surface-level fixes, but fundamentally rethinking processes like trust accounting, maintenance coordination, and even arrears collection to build more resilient, efficient, and ultimately more human-centric property management businesses. Breaking Free from "How It's Always Been Done"—The Inertia Problem A recurring theme is the industry's tendency to stick with outdated processes simply because "that's the way we've always done it". Curtis argues this isn't unique to property management but a common human trait. He shared an anecdote about a customer acknowledging their agency hadn't changed in 20 years and was actively trying to reconfigure. Escaping this inertia requires honestly evaluating which tasks add value versus which are just "busy work". Curtis notes, "A lot of the time it's just, we just keep doing it this way because it's just the way we've always done it". He stresses the importance of questioning processes: "Are you adding value to the conversation with the landlord right now? Are you adding value to the tenancy right now? Like, is it, is this good for the customer? Is this good for the business? If not, Why are you doing that?". Trust Accounting Reimagined—Automating Compliance and Reducing Risk Trust accounting has always been a major compliance headache. Thomson explains how Our Property integrates the trust account differently, automating many manual reconciliation and disbursement tasks. This approach aims to eliminate human error and the associated risks, effectively outsourcing the compliance burden. Untangling Maintenance—Coordination Through Automation Maintenance is another area plagued by inefficiency. It involves numerous moving parts: capturing requests, coordinating trades, getting approvals, managing quotes, and handling keys. Thomson highlights the potential for automation to manage these complex workflows based on predefined rules and landlord preferences. He points out the absurdity of manual follow-ups: "Why am I having to chase the trade to bring the keys back? Can't the systems just do that for me?". Technology can handle routing emergency jobs, managing quote requirements, and even suggesting trades based on performance data, freeing property managers from constant chasing. Personalised Arrears Management—AI as the 'Bad Cop' Nobody enjoys chasing arrears. Curtis sees AI as perfectly suited to handle this often unpleasant task, moving beyond generic templates to personalised communication campaigns based on tenant behaviour and communication history. The system can determine each individual's best messaging style (soft or firm) and channel (email or SMS). When a human intervention is needed,
    続きを読む 一部表示
    40 分

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)に寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。