In this episode of DFW Grit, Dr. James Taylor sits down with James and Poly Unruh, the passionate couple behind CrossFit LFC. With zero prior business ownership experience—but a decade-old calling and deep faith—they share their bold leap into gym ownership, driven by community, mentorship, and intentional connection.

From rebranding and programming shifts to fostering a warm, lifestyle-focused environment, their story is a powerful reminder that purpose and people matter more than perfection. **Note Anyone who mentions this podcast will get 15% off their membership!**

"DFW Grit - The Podcast" is a podcast hosted by Dr. James Taylor, a top chiropractor in Dallas Ft. Worth with growing and successful ventures in real estate, commercial investments, and the crypto space. DFW Grit's intent is to get entrepreneurs to become successful in their businesses without apology. DFW Grit came from where all great business ventures arise: the golf course. James realized that we are all in the business of selling, and being successful in business is tough. Weakness is easy but strength succeeds. Strength also intimidates others and when others are intimidated, they certainly don’t build you up, they try to keep you at their level as their own form of security. "F that."

Here, DFW Grit will inspire entrepreneurs to win, become wildly successful, and prove naysayers wrong. We will show you who to bring with you and who is deadweight. these stories of success in the face of adversity are worth sharing. They provide guidance and inspiration to entrepreneurs looking to achieve their dreams. Especially those entrepreneurs surrounded by people who are telling them they can't do it.

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IG: https://www.instagram.com/lifestyle_fitnesscenter

FB: https://www.facebook.com/CFWatauga/

Website: https://crossfitlfc.com/

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