In this episode of Properties to Profits, I dive into a question I’ve been asked repeatedly: Would I give up equity in my company? Sharing from personal experience, I break down why giving up equity is one of the hardest decisions to make as a business owner. I outline the circumstances where it has failed me in the past and, more importantly, the rare cases where it’s worked.

I also share practical advice for those seeking equity—what it really takes to earn it, how long it can take, and why proven results are the only thing that matters. Whether you’re an ambitious young professional or a seasoned executive, this episode will help you understand the true value of equity, the risks involved, and the mindset you need to succeed. Tune in to hear what it takes to stand out and why equity isn’t given—it’s earned.

Episode Highlights:

[0:00] - Introduction

[0:36] - Why giving up equity has often backfired for me in the past.

[1:15] - The two instances where giving equity actually worked—and why.

[2:30] - The truth about earning equity: baseless promises vs. proven track records.

[4:09] - What it takes to deserve equity: showing up, delivering results, and exceeding expectations.

[5:12] - The critical role of alignment in core values and goals when sharing equity.

[8:14] - Advice to younger professionals: prove yourself over 5+ years and build a resume that demands equity.

[9:30] - My vision for the future: scaling to $100M+ and why equity will drive success.

Key Takeaways:

1.Equity is Earned, Not Given – To earn equity, you need to deliver consistent, proven results over years. It’s about actions, not promises. If you can’t show a track record, don’t expect equity.

2.Alignment Matters – Sharing equity only works when there’s alignment on core values, work ethic, and long-term goals. Without that, conflict will follow.

3.Future Upside Requires Risk – Equity means trading short-term compensation for future gains. It’s not guaranteed, but for top performers, it can lead to massive opportunities in the long run.

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