『EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! 🚀 5 ABM Insights for Leaders 🎯 Mason Cosby Unpacks Key Strategies』のカバーアート

EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! 🚀 5 ABM Insights for Leaders 🎯 Mason Cosby Unpacks Key Strategies

EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! 🚀 5 ABM Insights for Leaders 🎯 Mason Cosby Unpacks Key Strategies

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In this episode of Scrappy ABM, host Mason Cosby discusses five key points that C-suite executives should understand about Account-Based Marketing (ABM). He provides insights on timelines, expectations, sales team challenges, leveraging existing resources, and the importance of leadership alignment in implementing successful ABM programs.


Best Moments:

(02:00) Realistic timelines and expectations for ABM results

(03:19) Challenges of transitioning inbound AEs to outbound ABM roles

(05:23) Overcoming the "lone wolf" sales mentality in ABM programs

(07:04) Leveraging existing resources to start an ABM program

(09:05) The crucial role of C-suite alignment in successful ABM implementation

EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! 🚀 5 ABM Insights for Leaders 🎯 Mason Cosby Unpacks Key Strategiesに寄せられたリスナーの声

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