In this episode of The Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell discuss the key ecommerce trends for 2025, focusing on market growth, digital marketing challenges, the impact of interest rates and tariffs, the potential of TikTok Shop, the role of AI, supply chain issues, and the implications of the de minimis rule.

Takeaways

• The ecommerce market is showing positive growth heading into 2025.

• Digital marketing efficiency is a critical area for brands to focus on.

• Interest rates are projected to decrease, but inflation remains a concern.

• New presidential administration should be good for business, except for...

• Tariffs could significantly affect profit margins for ecommerce businesses.

• TikTok Shop presents new opportunities for sales but could be banned.

• AI tools are transforming marketing and content creation for ecommerce.

• Supply chain disruptions are expected, particularly with potential strikes at ports.

• The de minimis rule may change, impacting international drop shipping.

• New marketing avenues are emerging.

Chapters

00:00 Introduction to E-commerce Trends

00:44 Positive E-commerce Market Outlook

04:19 Challenges in Digital Marketing Efficiency

08:12 Mixed Trends: Interest Rates and Inflation

13:17 Business-Friendly Policies and Regulations

15:32 Tariffs and Their Impact on E-commerce

17:25 Navigating Tariffs and Cost Management

20:24 The TikTok Shop Dilemma

25:16 AI's Impact on E-commerce

29:05 Supply Chain Complexities

33:09 Understanding the De Minimis Rule

36:30 New Avenues for Sales and Marketing

Work with LedgerGurus

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