Anthony Leung is a social media strategist and founder who's built his reputation on authentic storytelling in the digital age. In this episode, recorded live from London, Anthony breaks down why human connection is beating AI-generated content on LinkedIn and how to build trust in an automation-obsessed world.

Anthony has worked with Fortune 500 companies and speaks internationally on social media strategy. He's the founder of his own social media consultancy and is widely recognized for his approach to humanizing brand communication in the AI era.

Topics Covered:

• Why authentic storytelling is the new LinkedIn strategy that cuts through AI noise
• The Conan O'Brien approach to personal content on professional platforms
• How AI makes mediocrity easy, but authenticity creates a competitive advantage
• Smart content repurposing strategies that maintain emotional context
• The risks of fully automated AI content and ghostwritten posts
• Why founder-led brands build deeper trust than corporate accounts
• Intent over volume: posting less but engaging more meaningfully

Connect with Anthony:

• LinkedIn: Anthony Leung

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The Big Question: Are you leaning too hard on automation, or are you showing up as you?

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Key Timestamps:

00:05 – Live from London near O2 Arena01:08 – Toronto to London: Founder story03:41 – LinkedIn disruption with personal content05:39 – From automation to authenticity08:13 – Realness & imperfection in video content12:05 – Trust is the new currency19:06 – Posting less, engaging more28:13 – AI-assisted personal LinkedIn strategy33:45 – Founder-led brands build deeper trust

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Sponsor: https://chatello.ai

Ben Lund is a former Google Ads principal who managed major brand campaigns and now runs Rise Digital. In this episode, we explore the seismic shifts happening in digital marketing for 2025, from Google's strategic pivots to AI-powered client acquisition strategies that separate winning agencies from the rest.

Ben brings insider perspective from his years at Google, Yahoo, and Monster, where he managed massive advertising budgets and witnessed platform evolution firsthand. Now as an agency owner, he's applying those insights to build sustainable growth systems and future-proof strategies that help agencies thrive in an AI-first marketing landscape.

🔑 What We Cover:

• Inside insights from Google's advertising evolution and platform changes
• Why SEO and AI integration are no longer optional for agencies
• The shift toward full-service offerings and what clients actually demand
• Advanced AI prompting techniques for data analysis and strategy
• LinkedIn personal branding strategies that drive real business results
• How to future-proof your agency in an AI-first marketing landscape
• Google's scaling back of ads focus and what it means for marketers
• SEO strategies that get you found in ChatGPT and AI search tools

🎯 Key Frameworks:

• The "Runway Strategy" for sustainable client growth and retention
• SEO best practices for AI tool visibility (ChatGPT, Perplexity, etc.)
• Authentic LinkedIn content systems for founder-led brands
• Community building approaches for lead nurturing at scale
• The "People Buy From People" principle in B2B sales
• Portfolio approach to agency service expansion

⏰ Timestamps:

• 00:04 – Intro: Jason Hunt & Ben from Google
• 00:30 – Ben's Background: Google, Yahoo, Monster
• 01:03 – Managing Major Brands at Google Ads
• 01:58 – Leaving Google for Entrepreneurship
• 03:29 – Growing Clients & Runway Strategy
• 05:16 – Expanding Services: From Ads to SEO & Web
• 06:57 – Full-Service Agency Benefits
• 09:55 – Lead Generation & Google Ads for Rise
• 10:59 – SEO + GPT Leads & ChatGPT Referrals
• 12:00 – SEO Best Practices to Appear in AI Tools
• 14:45 – Google Scaling Back Ads Focus
• 16:09 – AI Marketing Tools Used at Rise
• 18:05 – Using AI for Data Analysis & Significance
• 20:00 – Prompting Right: Advanced AI Use Tips
• 22:00 – Authentic LinkedIn Content Strategy
• 23:30 – Founder-Led Personal Branding on LinkedIn
• 25:00 – LinkedIn Comments Strategy for Reach
• 26:49 – Avoiding Automation & Shadowban Risks
• 28:10 – Personal Posts vs Business Content Impact
• 29:46 – People Buy From People: Sales Principle
• 33:25 – Building Community for Lead Nurturing
• 34:03 – Future of Agencies in the AI Era
• 36:25 – Agency Agility: Winning with Tools & AI
• 37:00 – SEO Isn't Dead: Just Evolving
• 38:02 – In-Person Events & Networking Strategy
• 39:20 – Long Game of Sales Attribution
• 40:11 – How to Contact Ben & Wrap Up

🔗 Connect with Ben Lund:

Rise Digital

Ben's LinkedIn

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John Gillham is the founder of Originality.AI, a leading platform for detecting AI-generated content. In this episode, we dive deep into how AI detection technology works, Google's shifting stance on AI content, and what the March 2024 spam update means for marketers and content creators navigating the AI revolution.

John built and sold a successful content marketing agency before launching Originality.AI at the perfect moment—right as ChatGPT exploded onto the scene. His unique perspective as both a former agency owner and AI detection pioneer gives us insider insights into how the content landscape is evolving and what strategies actually work in 2025.

🔑 Key Topics Covered:

• How Originality.AI detects AI-generated content with 96%+ accuracy
• Google's March 2024 spam update and mass de-indexing of AI-heavy sites
• Why hybrid content strategies (human + AI) are dominating SEO
• The rise of AI Overviews and what it means for organic traffic
• Why "humanizer" tools often fail and create more problems
• Portfolio approach to business sustainability in seasonal markets
• AI dependency concerns in education and copywriting

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🔍 Episode Highlights:

• Real data showing human copy outperforms AI in LinkedIn engagement
• How Google's AI content policies keep shifting (and why that matters)
• The hidden SEO risks most agencies don't know about AI content
• Why omnichannel branding beats pure SEO plays in 2025
• Practical strategies for staying compliant while leveraging AI tools

Timestamps:

00:00 – Intro & John's Background01:36 – From Content Agency to AI Detection Pioneer 06:27 – Perfect Timing: Launching with ChatGPT's Rise10:05 – Google's March 2024 Spam Update Breakdown13:15 – SEO's New Reality: Fewer Clicks, Higher Conversions22:44 – Inside Originality.AI's Detection Technology28:28 – Why AI "Humanizers" Often Backfire32:04 – Data: Human vs AI Content Performance35:06 – AI in Education: Detection vs Reality

🔗 Connect with John Gillham:

• Originality.AI: https://originality.ai

Connect with Jason Hunt:

• Website: https://jayhunt.social
• LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/
• Instagram: https://www.instagram.com/jayhuntofficial
• TikTok: https://www.tiktok.com/@jayhuntofficial

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Have you tried using AI for your content? What's been your experience with authenticity vs efficiency? Let us know in the comments.