Drink Like a Lady: How Alix Peabody Rewrote the Rules of Alcohol
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Drink Like a Lady: How Alix Peabody Rewrote the Rules of Alcohol
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What does it really take to start something from nothing — and stay true to yourself in the process?
In this episode of Be Anomalous, we have Alix Peabody, the unapologetic founder of Bev, a canned wine brand that challenged the bro culture of alcohol and built a whole new lane for women in the industry.
Alix shares the unfiltered truth behind her journey — from throwing parties to pay for egg freezing, to building a movement through storytelling, to navigating loneliness, identity, and burnout after her company’s exit.
This isn’t just a founder story. It’s a human story. One about knowing your “why,” leading with intuition, and what happens when the thing you built no longer needs you.
If you’ve ever felt the pressure to do it all, be it all, or keep it all together — this episode is your permission to choose yourself.
Topics We Cover:
Fundraising as a solo female founder
Breaking into male-dominated industries
Intuition-led leadership
Burnout, reinvention, and life after the exit
Why knowing your “who” matters as much as your “why”
Be bold. Be real. Be anomalous.