In this episode of BESPOKEN, host Scott Pollack catches up with Dr. Portia Sabin, President of the Music Business Association and former President of the groundbreaking indie label Kill Rock Stars. Dr. Sabin, who also hosts "The Future of What" podcast, shares essential music industry knowledge that independent artists and labels need to succeed in today's competitive landscape.

The conversation includes the collection of music royalties, performing rights organizations (PROs), and income from digital streaming—essential knowledge for artists who want to grow and protect their income streams. Dr. Sabin discusses the enduring popularity of physical media like vinyl records and CDs in a more digital era, highlighting how K-pop has attracted younger listeners back to record stores.

Dr. Sabin offers music industry insight through their Roadshows, industry conference networking at Music Biz, and global music marketing. Dr. Sabin talks music industry diversity and inclusion initiatives, streaming fraud detection, and collective resolutions for industry problems. Listen as Dr. Sabin explains how artists can be "smart, not just hard" working to achieve success in the complex music industry and enjoy a sustainable career.

To learn more about the Music Business Association and its Music Biz conference and Roadshows, visit musicbiz.org.

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