In this episode of the Do it for Yourself Podcast, host Steve Taylor sits down with Andrea Hoffer, founder of Talent Experts, to unpack the essentials of effective hiring, especially for growing businesses. Andrea shares her "dream hire" framework, starting with how to define what you really need in a role, focusing on outcomes and goals, not just tasks.

She dives into the role of AI in recruitment, how to craft engaging job postings, and techniques for screening and engaging candidates throughout the hiring process. Andrea also emphasizes the importance of candidate engagement, keeping communication strong every step of the way, and how to motivate new hires so they thrive once they've joined the team. Whether you’re hiring hourly, executive, or specialized positions, the episode is packed with actionable advice to help you attract and retain great talent in any business.

• [00:01:21] – Introduction to Andrea Hoffer and Talent Experts
• [00:03:14] – The Importance of the “Define” Stage
• [00:05:50] – Focus on Outcomes, Not Just Tasks
• [00:08:09] – Using AI to Streamline Job Descriptions/Postings
• [00:12:42] – Training AI for Better Results
• [00:16:30] – Standing Out with Engaging Job Postings
• [00:19:43] – Knockout Questions, Applicant Tracking System, and Screening
• [00:24:20] – The Importance of Candidate Engagement
• [00:24:53] – Screening and Interview Approach
• [00:32:50] – Motivation and Employee Lifecycle
• [00:36:09] – Final Advice

Host: Steve Taylor – Linkedin, Website

Guest: Andrea Hoffer – Linkedin, Website

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Amber Paige is the founder of Far Beyond Marketing, a dynamic marketing agency focused on helping entrepreneurs scale their businesses through streamlined systems, teamwork, and authentic branding.

In this episode, Amber Paige shares her journey from growing up in a family business to running her own marketing agency. She discusses strategies for personal branding, crafting clear messaging, and building trust with clients. Amber also highlights the role of authenticity and trial and error in marketing success.

Key Takeaways:

• 00:00: Intro
• 01:23: Amber’s Journey to Far Beyond Marketing from family business to marketing agency founder.
• 02:40: The Role of Personal Branding and scaling success by transitioning from personal to business branding.
• 06:04: Defining Brand Problems and addressing external, internal, and philosophical challenges.
• 08:54: Crafting Clear Messaging and the power of a concise oneliner.
• 12:07: Building Trust Through Communication and focusing on client outcomes and structured plans.
• 15:00: Optimizing Website Design, creating engaging content and effective calls to action.
• 19:10: Balancing Branding and Growth and enhancing the business identity through personal branding.
• 21:31: The Power of Writing a Book and using books as lasting marketing tools.
• 26:16: Authenticity in Marketing and sharing personal stories to build trust.
• 29:46: Outro

"We've taken care of you your whole life, but we have a future as well..."

Navigating college decisions can be a whirlwind of excitement and anxiety, especially when finances enter the chat. Join Steve as he sheds light on balancing dreams with reality and making those pivotal conversations with your future college student as constructive as possible.

In this episode, we cover:

• Initiating crucial financial conversations with your child about college costs.
• Clarifying exactly what a family can afford without sacrificing future financial stability.
• Understanding the real costs behind college tuition, including living expenses.
• Delving into the implications of student debt and why it's crucial to keep it within a "one year's salary" rule.
• Exploring the benefits of federal versus private student loans.

Tired of feeling in the dark about these tough choices? Don't miss the full episode on YouTube, where we dive even deeper! 🌟

Want more insights like this? Subscribe to our newsletter and never miss a financial tip! 📩

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Stop Betting, Start Investing! The Harsh Truth About Sports Gambling 🎲💸 Are you thinking about sports gambling as a way to make money? Think again! In this video, we expose the dangers of sports betting and why it’s NOT a form of investing. While many believe they can beat the odds, the reality is that gambling won’t make you rich—it’s a high-risk game designed for the house to win. 🔴 What You’ll Learn in This Video: ✔️ The rise of sports gambling and its impact on society ✔️ Why sports betting is NOT investing (and never will be) ✔️ The illusion of making money through gambling ✔️ The difference between gambling and investing in stocks, bonds, or crypto ✔️ The psychological tricks gambling companies use to keep you hooked ✔️ Smart alternatives to build wealth instead of wasting money on bets 📌 Key Topics Covered: - Sports Gambling vs. Investing – Why betting on games isn’t a financial strategy - How gambling companies profit – The dark secrets behind the industry - Crypto vs. Sports Betting – Which one is actually an investment? - Fantasy sports & daily betting – How they push people towards gambling addiction - Financial literacy for beginners – How to make smarter money moves

In this episode of the Do It Yourself Podcast, Tricia Brady joins host Steve Taylor to discuss her journey as a business consultant, writer, and advocate for women in financial services. She shares insights into overcoming writer’s block, the importance of community support, and the challenges of transitioning to independence. Whether you’re an entrepreneur, writer, or financial professional, this conversation offers valuable takeaways.

Tricia Brady is a seasoned business consultant specializing in financial services and practice management. With years of experience helping financial advisors transition to independence, she has developed valuable insights into overcoming challenges in the industry. Tricia is also passionate about empowering women and recently collaborated with experts to co-author a book that supports advisors on their independent journey.

Van Carlson is a leading expert in risk management and financial strategies, specializing in captive insurance solutions. As the founder and CEO of SRA 831(b) Admin, Van has spent years helping business owners take control of their insurance costs, reduce tax liabilities, and gain financial security through innovative risk management approaches. His deep expertise in alternative risk financing has made him a sought-after speaker and consultant in the industry.

In this episode of the Do It Yourself Podcast, host Steve Taylor speaks with risk management expert Van Carlson to discuss how business owners can leverage captive insurance to reduce costs, improve cash flow, and safeguard their financial future. Traditional insurance models often leave businesses overpaying and undercovered. Van explains how captive insurance offers a strategic advantage by allowing businesses to self-insure and retain more control over their risk. If you’re self-employed or running a business, this episode is packed with valuable insights that could help you save millions over time.

0:00 - Intro

03:20 What is captive insurance & why businesses use it?

06:17 Biggest financial risks with traditional insurance.

08:10 How captive insurance reduces taxes & boosts cash flow.

11:49 Top industries benefiting from captive insurance.

13:39 Legal & regulatory aspects of captive insurance.

18:54 How captive insurance covers gaps in policies.

24:06 Steps to set up captive insurance.

32:14 Success stories: Businesses saving millions.

41:37 Myths & misconceptions about captive insurance.

43:17 How to get started with captive insurance.

Host: Steve Taylor – https://linktr.ee/meritedwealth

Guest: Van Carlson – https://www.linkedin.com/in/vancarlson/

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Manny Gaunaurd is a seasoned distributor and industry expert with years of experience navigating the complexities of global trade and supply chain management. His expertise spans trade regulations, tariff implications, and how businesses adapt to economic shifts. With a deep understanding of import/export strategies, Manny has helped numerous companies optimize their operations amid changing tariff landscapes.

In this episode of the Do It Yourself Podcast, host Steve Taylor sits down with trade expert Manny Gaunaurd to unpack the effects of tariffs on businesses. They explore how tariffs influence global trade, impact pricing strategies, force companies to rethink supply chains and quality of their products. Whether you’re an entrepreneur, a business owner, or simply interested in understanding how international trade shapes the economy, this conversation provides key insights.

Key Takeaways:

0:00 - Intro00:16 - Tariffs & Their Impact on Small Businesses08:40 - Global Market Dynamics & Supply Chain Challenges15:09 - How Global Tariffs Shape Trade & Business Strategies25:44 - Diversifying Supply Chains Post-COVID35:45 - Government Incentives, Inflation & Rising Shipping Costs41:06 - China’s Shift to Automation Due to Labor Shortages46:29 - Subsidized Imports & Their Economic Impact51:16 - New Tariffs & Their Effect on Pricing & Factory Deals

Adam Goldman has spent the past 14 years in the franchising industry, helping aspiring entrepreneurs find the right franchise opportunities. Starting with office cleaning franchises after a career in real estate, Adam’s journey has been about learning what works in franchising and sharing that knowledge with others.

In this episode of theDo It Yourself Podcast, Adam Goldman joins us to break down the world of franchising. We discuss the ups and downs, key considerations for potential franchisees, and how to determine if franchising is the right path for you. Whether you're a first-time entrepreneur or exploring a new venture, this conversation will help you navigate the process and set realistic expectations.

Key Takeaways:

• The Appeal of Franchising (00:14): Adam shares how franchising offers structure, support, and reduced risks for new entrepreneurs compared to starting from scratch.
• Different Business Models (06:28): Learn about owner-operator and semi-absentee franchise setups and what makes them work.
• The Role of Sales Skills (08:19): Why strong sales skills are often a game-changer in finding success as a franchisee.
• Managing Expectations (12:16): Franchisees sometimes overestimate the level of support provided. Adam explains why self-assessment and realistic goals are essential.
• Importance of Management (17:56): Successful franchises often hinge on effective management and strategic decisions, like hiring the right general manager.
• Low-Entry Options (23:27): Franchising doesn’t always require massive investments. Adam discusses how to assess your financial readiness.

Host: Steve Taylor –https://linktr.ee/meritedwealth

Guest: Adam Goldman –franchiseadam.com

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