🎙️ Episode Summary:

Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and present to create impactful narratives that resonate with others.

Katy offers 3 key questions every business owner should ask to determine whether their story is designed to sell:

1. Does your story make your audience feel seen or just informed?
2. Does your story bridge the gap—or just jump from before to after?
3. Does your story create curiosity—or close the loop too quickly?

✨ What You’ll Learn in This Episode:

• Storytelling is a powerful marketing tool.
• Personal stories can create emotional connections with audiences.
• Effective storytelling requires bridging the gap between before and after.
• Curiosity in storytelling can drive engagement.
• Your unique story sets you apart from competitors.
• Stories should evoke feelings, not just inform.
• A good story invites the audience to see themselves in it.
• Mastering storytelling enhances marketing skills.
• Every story has a deeper layer waiting to be uncovered.

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction to Story Marketing
• 10:07 Crafting Your Story: Key Questions
• 16:38 Becoming a Master Storyteller

📌 Resources & Links Mentioned:

• Get on Katy's Story to Sell Waitlist Here: https://services.katyursta.com/story-to-sell

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, I’m opening up about something that’s been really present in my life lately—change. From personal shifts to business pivots, I’ve been on a bit of an emotional rollercoaster, and I wanted to bring you along for a real, honest conversation about what that actually feels like.

If you’ve ever found yourself clinging to comfort but also craving something more, this episode is for you. You’re not alone in the hard stuff, and you don’t have to choose between safety and growth. I truly believe both can exist. So if you’re navigating your own transitions right now, I hope this episode reminds you that you’re capable, worthy, and not walking this road by yourself.

✨ What You’ll Learn in This Episode:

• Building confidence can come from making small promises to yourself.
• Reflect on your journey to create meaningful posts.
• Encourage interaction with fun content ideas.
• Be authentic and show the human side of your business.
• Content creation doesn't have to be complicated. Just start.

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction to Summer Content Strategies
• 03:45 Seven Creative Content Ideas
• 15:39 Conclusion and Call to Action

📌 Resources & Links Mentioned:

• Free Resource: (re)RISE Confidently Workbook

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal journey through transitions and changes in her life, reflecting on the emotional rollercoaster that comes with navigating these shifts. She emphasizes the importance of embracing uncertainty, taking risks, and having faith in the process. Katy encourages listeners to recognize that they are not alone in their struggles and that it's okay to seek safety while also being open to new opportunities. The episode serves as a reminder that growth often comes from stepping outside of one's comfort zone and that every individual is capable of achieving great things, even amidst challenges.

✨ What You’ll Learn in This Episode:

• Why the "in-between" season is where your courage is built
• How to find clarity when you’re overwhelmed by options
• The surprising gift hidden in slowing down (yes, even when it feels uncomfortable)
• Why safety and risk can coexist—and how to lean into both
• What to do when your confidence wavers mid-pivot

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction and Gratitude
• 01:54 Navigating Transitions in Life
• 06:29 Embracing Change and Uncertainty
• 12:27 Taking Risks and Finding Faith
• 16:11 Encouragement and Moving Forward

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!