00:00 - Intro: What Marketers Have Forgotten

00:35 - The Limits of Algorithm Obsession

01:20 - Inspiration vs Imitation: Why Output Isn’t Enough

02:00 - The AI Shoe Example: Can Cool Be Computed?

02:38 - Martial Arts & Content: What Connection Really Means

03:20 - Final Thoughts: Build for Resonance, Not Just Reach

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00:00 - Introduction to Podcasting Revenue
00:10 - The Importance of Subscribing
00:59 - Joe Rogan's Licensing Deal
01:18 - Bill Simmons and The Ringer Network
01:35 - Alex Cooper's Call Her Daddy Success
01:59 - Revenue Streams in Africa
02:51 - Key Income Streams for Podcasters
03:30 - Conclusion and Call to Action

#Podcasting #DigitalSavage #PodcastBusinessModel #MonetizeYourPodcast #JoeRogan #BillSimmons #AlexCooper #PodcastRevenue #ContentCreation #PodcastGrowth #Sponsorships #BrandPartnerships #LiveEvents #Merchandise #Memberships #LicensingDeals

Speaker 1 00:00:00 Podcasting is booming, right? But how these podcasts is making so much money while others can't even pay for a mic.
Speaker 2 00:00:06 Wow.
Speaker 3 00:00:07 Ha ha ha.
Speaker 1 00:00:10 Well. Well timed.
Speaker 4 00:00:11 Mike down the door. Are you holding back?
Speaker 1 00:00:18 Let's break down the real business models behind the biggest shows. Spoiler alert it's not just ads. Welcome to the Digital Savage. Before we get started, I just want to let you know that over 70% of people who listen to this podcast or watch it regularly never hit subscribe. And it's completely free. And it makes a huge difference to me, because subscribing tells the algorithm that this content is valuable, which helps me grow the podcast, bring on guests, which I'm going to start doing and create even more impact for you. If you've ever enjoyed an episode of Digital Savage, subscribing is the best way to support this journey and it only takes a second. Okay, so you think Joe Rogan is making money from Spotify streams? Nope. His 200 million deal is licensing. He doesn't even need ads.
Speaker 1 00:00:59 He sold his exclusive rights to his podcast, and he's not the only one. Bill Simmons bagged $250 million from Spotify for The Ringer Network. And then there's the real power play with ownership. Look at Alex Cooper's call her daddy. She walked away from Barstool Sports, got a 60 million deal from Spotify, $60 million deal, and kept the rights to her brand, and then licensed it again to Sirius XM for $125 million. That's boss level podcasting. Let's talk about Africa. Our biggest podcast is making Bank, not just from YouTube ads, but from brand partnerships, live events, merch, and a whole lot more. And that's a whole revenue stream most podcasters ignore. And Puma, Ledwaba Mack, Cisco are all selling out venues with their live podcasts and a Nigeria that I said what I said podcast launched an entire subscription club where fans pay to be part of an exclusive community. No sponsors, no middlemen, just direct audience cash. And here's the real play. If you're a podcaster, you need at least three income streams, minimum for examples.
Speaker 1 00:01:59 Obvious ones sponsorships. But don't rely just on this. Brands can drop you any time. Merch and digital products. These are masterclasses, ebooks, templates sell to your audience here. Tata rampage is a genius. You check out what he's doing with his books and stuff. Amazing. Third membership subscriptions. These are direct fan support and freedom if you can get it right from your audiences. Even though in South Africa and Africa we're quite snip at doing that. So you can't rely on that either. And finally, this is a big one. Licensing and exclusive deals. If you can build a powerful brand, companies will pay for exclusive rights to it. If you're only relying on YouTube ads or Spotify streams, you're leaving money on the table. And the biggest podcasters aren't just talkers, they're businessmen. So here's the question does your podcast have a business model? Are you playing small or you're building an empire? Let me know in the comments! How are you planning to monetize your podcast? Have you subscribed to mine yet?
Speaker 4 00:02:51 Why not down the don't you whole bag?

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YouTube Chapters 00:00 - Introduction to the Podcast Revolution 00:09 - The Decline of Late Night TV 00:55 - The Rise of Popular Podcasts 01:55 - Podcasts Creating TV Shows 02:30 - Global Impact of Podcasts 03:00 - The Future of Video Podcasting 03:46 - Conclusion and Call to Action Hashtags for SEO #Podcasting #TV #Entertainment #DigitalSavage #Podcasts #YouTube #MediaShift #RealConversations #VideoPodcasting #PodcastRevolution #Streaming #ContentCreation #InfluencerCulture Full Transcription Okay, so podcasts, think about this. Late night TV is dying Jimmy Fallon, Colbert, Kimmel. Fewer people are watching their shows than ever before, but what are people tuning into instead? Joe Rogan. The diary of a CEO, Mac Gee VC, Timber Choir, The Money Show Panel, and Ledwaba El Tito. These aren't just podcasts that the new entertainment giants. And here's the crazy part. These podcast hosts aren't TV executives and not Hollywood backed celebrities that people who've just built their own platforms no network execs controlling them, no scripts, no censorship, just raw, authentic conversations that people actually want to hear. Look at what happened with Trevor Noah. He left The Daily Show. And what's his next move? Not another TV gig. He's doing a podcast. Why? Because podcasting is where the audience is shifting to. And here's where it gets even more insane. Podcasting is now creating TV shows. Take serial. It was just an investigative audio podcast, and boom, it's now become an HBO series. Even Smart List with Jason Bateman and his crew. They built a podcast so big that Amazon paid them $80 million just to stream it as a video show on Prime. Podcasts aren't replacing TV, they are TV now. And this isn't just happening in the US. In Africa, we're seeing the exact same shift. Take Maxis podcasts and chill on Waba. They're not just podcasters. They're literally South Africa's most watched talk shows. Forget mainstream television podcasts are building empires on YouTube. I said what I said in Nigeria. These ladies started as a niche podcast. Now they're one of the most influential lifestyle brands in West Africa. And people aren't just listening, they're tuning in like it's a full on reality show podcast taking over because audiences want real conversations, not polished scripts. They want deep dives, not five minute TV interviews. And best of all, they want choice podcasts. Let them listen whenever, whatever, and however they want. So what's coming down the pike? In my opinion, Video podcasting is about to dominate. YouTube is already the biggest podcasting platform in the world. I read the other day that they had 1 billion podcast stream last month. Not Spotify, not Apple Podcasts, YouTube, and that's why YouTube just launched its own podcast homepage and why people like Logan Paul, DJ fresh, Spew or Trap and Pass. They are thriving there. In a few years, every major podcast will have a visual version. And what's even crazier? Networks like Netflix and Amazon are starting to sign podcasters the way they used to sign comedians and actors. So imagine this the first African podcast talk show on Netflix, and it's coming. So it's just a matter of time. So if you're a podcaster or even thinking about starting one, here's my advice think bigger. You're not just competing with the other podcasters anymore. You're competing with TV, with Hollywood, with entertainment giants. And guess what? You can win because the future isn't in scripted, overproduced shows. The future is in real voices, real conversations and real connection. And that's what podcasting is all about. Let me know in the comments. Do you think podcasts will replace TV or will they coexist? Have you subscribed yet? Why not?

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In this episode, we tackle the number one podcast killer: a bad process! Forget talent or fancy mics; it's all about having a sustainable, easy, and affordable workflow. We dish out tips like using time-saving tools, picking flexible topics, and embracing a long-term mindset. Remember, podcasting is a marathon, not a sprint! Keep it simple, avoid burnout, and stay patient. Your podcast can soar if you stick to these golden rules. Tune in, subscribe, and let's keep those mics hot and those ideas flowing!

The reason podcasts fail (00:00:00)

The main reason podcasts fail is due to a bad process, not talent or sound quality.

The importance of a solid process (00:00:18)

A solid process is crucial for long-term podcasting success; chaos leads to burnout and failure.

Creating an easy and affordable process (00:00:56)

Podcasts should be easy to manage; use automated tools and affordable hosting to stay efficient.

Choosing a flexible topic (00:01:54)

Select a topic that can evolve and offer various interpretations to avoid running out of content.

The need for patience and consistency (00:02:42)

Success in podcasting requires time; building a loyal audience is a slow process, not an overnight success.

Recap of practical tips (00:03:35)

Use time-saving tools, batch record, set realistic schedules, and keep costs low for sustainable growth.

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independent podcasters, brand partnerships, securing brand deals, podcast sponsorships, approaching brands, compelling pitches, audience engagement, unique value proposition, brand values, podcast marketing, building relationships, niche markets, listener loyalty, creative collaboration, professional outreach, podcast metrics, storytelling in pitches, negotiation with brands, personalized outreach, podcast growth strategies, actionable advice, successful collaborations, brand alignment, podcast audience demographics, engagement rates, podcast success stories, flexible partnerships, roadmap for brand partnerships, podcasting landscape, marketing goals, bespoke episodes, branded segments.

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