Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape.

Navigating the Ups and Downs of Growth
Deirdre shares her candid experiences of:
- Pivoting and refining Capsho's focus in response to market changes
- Balancing innovation with staying true to the company's core mission
- Overcoming the temptation to please everyone and learning to say “no”

The Power of Listening to Your Audience
Discover why tuning into your community's needs is crucial for sustainable growth:
- How Capsho uses customer feedback to guide product development
- The importance of validating ideas before investing resources
- Strategies for prioritizing features that truly serve your audience

Staying Focused in a Competitive Landscape
Deirdre offers insights on:
- Managing imposter syndrome when faced with new competitors
- The value of “staying in your own lane” and focusing on your unique strengths
- Cultivating an abundance mindset in a crowded market

Lessons for Nonprofits
While Capsho isn't a nonprofit, Deirdre's experiences offer valuable takeaways for mission-driven organizations:
- The importance of setting clear priorities and avoiding mission drift
- How to approach growth opportunities with a critical eye
- Balancing innovation with staying true to your core purpose

Whether you're considering a new initiative, struggling with decision-making, or feeling overwhelmed by competition, this conversation will inspire you to approach growth with intention and confidence.

Want to Skip Ahead? Here are Some Key Takeaways.
04:40 Mindset for Growth and Scalability Explore the mindset needed for business growth, focusing on setting immediate, achievable goals rather than long-term projections. It is import to stay adaptable in rapidly changing industries and maintain focus on core objectives while managing growth.
09:20 Focusing on Core Mission and Adapting to Market Changes Capsho when through a journey of refining its product and target audience. It's always important to stay true to the company's mission while being responsive to market changes and customer needs. Discusses strategies for prioritizing development and expansion decisions.
17:57 Validating Ideas and Prioritizing Resources It's Important to validate new ideas through customer willingness to pay. Explore strategies for prioritizing limited resources and the challenges of saying no to seemingly good opportunities that don't align with core objectives.
24:09 Listening to Users and Managing Competition Listen to paying customers for product development decisions. Manage imposter syndrome and stay focused on your own goals in a competitive market. Tune out the noise and stay true to your mission.

Deirdre Tshien
Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content!

Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. From one audio or video upload, Capsho helps create title & description, social media posts, blog post, lead magnet checklist, LinkedIn Newsletters, images and short video clips.

She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America.

Learn more at capsho.com

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being.

Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones.

Key Insights on Preventing Burnout
Learn practical strategies to recognize and combat burnout:
- Identifying early warning signs in your routine and habits
- The importance of intentional consumption – both nutritional and digital
- Creating a support system through the “team triangle” concept
- Balancing challenge and recovery in your work

Supporting Your Team and Organization
Discover how leaders can foster a culture that prevents burnout:
- The critical role of open communication and psychological safety
- Implementing seasons of intensity and recovery in your organizational calendar
- Leading by example in prioritizing well-being

Personal Strategies for Thriving
Rob offers actionable advice for individuals:
- Introducing small, manageable challenges to reignite motivation
- Leveraging your personal values and strengths to guide decision-making
- Building a network of mentors, peers, and cheerleaders for support

Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work.

Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life.

Want to skip ahead? Here are key takeaways:
04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits.
14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability.
22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go.
28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success.

Rob Tracz
Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being.

With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life.

Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most.

Learn more at RobTracz.com & SurvivingtheSideHustle.com
http://instagram.com/robtracz

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey.

Why Your Nonprofit Needs a Website
Becky emphasizes the importance of having a website for credibility and round-the-clock visibility. We explore how a well-crafted site can:
- Showcase your services and impact
- Share testimonials
- Collect leads and donations 24/7

Key Considerations Before Building
Before you start, think about:
- How your organization might evolve over time
- Your technical skills and available time
- Functionality needs (e-commerce, email marketing, donation forms)
- Budget constraints

Understanding Website Jargon
We break down common terms like domain names, hosting, and plugins to help you navigate the technical landscape with confidence.

The Oh My Hi Difference
Discover how Oh My Hi offers:
- User-friendly templates
- Robust features for nonprofits
- Affordable pricing options
- Exceptional customer support and community

Taking Action
Ready to get started? We share resources and a special offer to help you launch your nonprofit website quickly and effectively.

Don't miss this opportunity to gain clarity on your website strategy and find a solution that aligns with your nonprofit's mission and budget. Tune in for insights that will set your organization up for online success.

Want to skip ahead? Here are key takeaways:
01:12 The Importance of Websites for Businesses Websites are crucial for credibility, showcasing services, and working 24/7 to collect leads and provide information to potential customers or supporters.
03:25 Considerations Before Building a Website Discussion on factors to consider before creating or rebuilding a website, including future changes, DIY vs. hiring experts, functionality needs, and integration with existing tools.
11:49 Oh My Hi Platform Introduction Oh My Hi is a user-friendly website platform with built-in support and community features, designed for non-technical users. It't not for for e-commerce heavy businesses but very advantageous for nonprofits because you can easily embed your donation form.

Resources
View the NonProfit Template: https://demo-nonprofit.ohmyhi.com/?aff=197
Learn More about Oh My Hi: https://ohmyhi.com/?aff=197#pricingstrategy
ohmyhi.com

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours