This week, Megan and I chat about the brand design process, how she nails down the right identity for the brand, and a few ways that business owners can best approach this important investment. I hope this episode gets you thinking about your brand identity differently, and even if you already have one you love, that you reconnected with it in some way today.

Megan is the creative force behind Olive Ridley Studios. Specializing in visual and physical branding, she helps her clients make big waves with their small brands. A graduate of the Savannah College of Art and Design, Megan spent nearly a decade working for international brands before launching Olive Ridley Studios in 2020. Now, she's putting her knowledge and design prowess to work for small businesses across the US.

Find Megan online:

https://www.oliveridleystudios.com/

https://www.instagram.com/oliveridleystudios/

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

My guest today, Jillian Bright is an author, copywriter, messaging strategist, and fractional CMO who helps authors, creatives, and values-driven businesses refine their messaging and build marketing systems that support their unique values, capacity, and goals. We chat about what your verbal brand identity is, what impacts it, and how you use it to best embody your brand.

Find Jillian, and a special deal for Digital Hive listeners: https://www.jillianbright.com/digitalhive

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

In this episode, I chat with Cleo about her work creating a spoken word album and memoir. We discuss art, the marketing of art, feedback and authenticity. There are lots of pieces of this discussion where this is relevant for many businesses, so even if you never want to write a thing, I hope this episode will give you some takeaways about how you can approach your marketing.

Find Cleo online:

cleochilds.com

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

On this episode I’m chatting with Andrea Stenberg all about video in marketing and how to keep it authentic to the brand.

As a video marketing strategist, Andrea shows coaches, course creators and other heart-centered entrepreneurs how to show off their unique brilliance and connect with their ideal clients using video.

Find Andrea online:

LinkedIn https://www.linkedin.com/in/andreastenberg/Instagram https://www.instagram.com/andreastenberg/Facebook https://www.facebook.com/TheBabyBoomerEntrepreneurPinterest https://www.pinterest.ca/andreastenberg/YouTube https://www.youtube.com/andreastenberg

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase.

We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the customer on the journey dictates that experience, and where that journey ends. A great journey means they’re more likely to continue going through the process. By optimising this journey as much as you can, you can expect your conversion rate, revenue, and advocacy to rise.

Your marketing roadmap is how you will get from where you are now, to where you want your marketing, and that customer journey, to be.

Link to the funnel breakdown: www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

In this episode I dive further into one of the things that impacts our revenue so much: pricing.

I delve further into using marketing to better understand the reaction to your price, increase the perceived value, and how you can run promotions and better position your pricing to a potential client or customer.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue is masquerading as a marketing problem, how to find the root cause, and how to troubleshoot realistic solutions. Plus, I talk about what to expect from your marketing analytics while you work on fixing the real issue.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me:https://www.honeypotdigital.com/work-with-me

Podcast:https://www.honeypotdigital.com/podcast

More content:https://www.honeypotdigital.com/blog

Instagram:https://www.instagram.com/honeypotdigital

Pinterest:https://www.pinterest.nz/honeypotdigital/_created

LinkedIn:https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered:https://www.honeypotdigital.com/podcast-application

It's been a while, so I wanted to check in and share about what's been going on and how I'm making things easier on myself after burnout before we leap back into the content I have planned for the rest of 2025.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us onhello@honeypotdigital.com