The CMO job has never been harder – and most people are sugarcoating it.

Economic pressure. AI disruption. Sky-high expectations with half the resources.

On this episode of Digital Banter, Drew Neisser, Founder of CMO Huddles, joined us to get brutally honest about what CMOs (and marketer leaders in general) are facing today.

From chasing quick wins without sacrificing long-term growth to integrating AI without burning out teams, we break down the new rules for surviving (and thriving) in modern marketing leadership.

Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking success in account-based programs. Spoiler: it’s not about booking meetings off your awareness campaigns.

We get into the biggest misconceptions around ABM measurement, how to make it work without a $100K tech stack, and what you can track with just ad platforms, spreadsheets, and a bit of common sense. Whether you’re running display ads to cold accounts or trying to prove ROI to the CFO, this is the no-BS guide to ABM measurement that everyone in B2B needs.

Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted.

In this episode of Digital Banter, we're joined by Alexis Garrison to unpack real-life HubSpot horror stories, the costly mistakes companies make, and how to clean up your CRM for better tracking, smarter decisions, and stronger results.

Crafting messaging that stands out in today’s competitive landscape is essential for effective advertising. In this episode, we’ll walk you through the core elements of building compelling ad copy that speaks directly to your audience and drives results.

You’ll learn:

1) How to create clear, concise messaging for specific audiences
2) The power of aligning your strategic point of view with key differentiators
3) Techniques for addressing pain points and educating your audience
4) How to use social proof to build trust and overcome objections
5) The importance of maintaining brand consistency for clarity and recall

Join us to discover how to elevate your messaging and make a lasting impact.

Join us on Digital Banter as we dive into the next phase of our campaign planning series: making great content for paid media.

We’ll cover how to adapt and repurpose your existing content for ads, and explore the latest trends and strategies on LinkedIn, Google, Meta, and more.

What You’ll Learn:

1) How to transform your current content into effective paid ad campaigns.
2) The latest insights and successful strategies across ad channels.

Don’t miss this episode as we break down how to make your content work for you in paid ad campaigns and drive results.

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In this episode, James and Andy tackle the crucial step of conducting a paid media content audit.

Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being optimized for the right channels.

What You’ll Learn:

1) How to keep your content clear, concise, and tailored for specific audiences.
2) Tips on categorizing your content to address pain points, handle objections, provide product education, and showcase social proof.
3) Ways to balance different content types so they hit home with your target audience, whether it's the champion or other key decision-makers.
4) Handy tips for adapting and repurposing content across various channels to get the most out of it.

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On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation.

Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain points.

Discover techniques for defining your Ideal Customer Profile (ICP) and buyer personas, finding out where your audience gathers information, and leveraging those platforms.

Gain insights into addressing audience challenges, overcoming objections, and timing their decision-making process.

Don’t miss this episode as we break down the art of targeting the right audience to ensure your campaign resonates and drives results.

James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.

What You’ll Learn:

1) How to set realistic goals and expectations for a successful paid media campaign.
2) How to tailor your approach based on your business and revenue model.
3) The impact of sales team structure on goal setting.
4) Measurement strategies that move beyond traditional in-platform KPIs.

Join us on Digital Banter as we dive into the crucial first step of planning any ad campaign: setting goals and expectations.