• Designing A Game-Changing User Experience, Presented by SAP

  • 著者： Bonnie D. Graham
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Designing A Game-Changing User Experience, Presented by SAP

著者： Bonnie D. Graham
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  • The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace. Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels. Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue. Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future. Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.
    Bonnie D. Graham
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あらすじ・解説

The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace. Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels. Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue. Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future. Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.
Bonnie D. Graham
SF 政治・政府
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エピソード
  • Can Neuroscience Improve Your Experience of Learning?

    Can Neuroscience Improve Your Experience of Learning?
    2019/10/01
    The buzz: “There is no doubt that as learners we express our preferences for the type of learning we like to engage in, but until the research tells us differently, we should at least consider designing for the brain and not the learning style. But the brain is so intricate...where do we start?” (Jon Kennard). A fascinating area of neuroscience focuses on interpreting signals from the brain through mobile headsets that gauge our attention and stress levels and receive our mental commands. Good news! When you as an employee are required to take a tedious, one-size-fits-all e-learning training course, neuroscience technology can adapt your learning, even in real time, to your needs, pace and preferences. Curious? The experts speak. Prof. Olivier Oullier, EMOTIV: “I must, therefore I can” (Immanuel Kant). Phil Miseldine, SAP: “Everything will be okay in the end. If it's not okay, it's not the end” (John Lennon). Join us for Can Neuroscience Improve Your Experience of Learning?
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    52 分
  • What A Feeling! X and O Customer Experience Management

    What A Feeling! X and O Customer Experience Management
    2019/08/20
    The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org). Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced and integrated analytics (pop-up questionnaires, surveys, pulse checks) to deliver ongoing feedback, so you can build products that resonate with buyers. Ready for X+O love? The experts speak. Dr. Elizabeth ErkenBrack, Qualtrics: It’s very hard to have ideas…it’s very hard to be vulnerable, but those people who do that are the dreamers, the thinkers, and the creators. They are the magic people of the world” (Amy Poehler). Roger Baxter, SAP: “You can observe a lot by watching” (Yogi Berra). Join us for What A Feeling! X + O Customer Experience Management.
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    55 分
  • Designing Your Design System: Steps to Success

    Designing Your Design System: Steps to Success
    2019/06/25
    The buzz: “Countless hours aligning components, fixing broken page layouts, and documenting interaction patterns eventually led to a design resource for teams to use.” (Jeremy Bloom). If your design team is still using traditional style guides and design templates, you’re probably not managing design at scale. Solution: a comprehensive “design system” with pre-defined approaches. Sounds great, but adoption may be slow for multiple technologies, products, business units, and teams. What to do? Start with the basics: establish a design system, understand the benefits and challenges, then use strategies for success. The experts speak. Shawn Cheris, Adobe: “If you wish to make an apple pie from scratch you must first invent the universe.” (Carl Sagan). Kai Richter, SAP: “The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.” (Peter Drucker}. Join us for Designing Your Design System: Steps to Success.
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    55 分

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