Welcome to all you Leaders In Strategy 🌟to the 1st of our occasional series of Deluxe Edition podcasts 🎙️. These episodes will feature linked previous editions, offering extended versions with a unique twist. We've trimmed out the Re-caps, Ice Breakers, Homework, and Feedback sections, focusing solely on delivering 100% strategy content!

In this Deluxe Edition, I explore the 4 Steps To A Successful Strategy.

1. Ambition: Define the finishing line of the strategy so you can start with the end in mind!

2. Identity: Understand and describe the unique set of characteristics that identifies your business as themselves & no-one else.

3. Competitive Advantage: How you differentiate yourselves from your competition based on your company strengths, it’s what sets you apart.

4. Key Challenges: The obstacles that need to be overcome to make your strategy a success.

We would be thrilled to hear your thoughts on this topic. Join the conversation 🗣️👂and leave your comments below.

Be sure to subscribe! We put out a podcast 🎧 every fortnight.

These are the books referred to in Competitive Advantage:

'Competitive Strategy' by Michael E Porter (https://www.amazon.co.uk/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487)

'Good Strategy Bad Strategy: The Difference and Why it Matters' by Richard Rumelt (https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811)

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