Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I’m standing on stage at the LotLinx booth right in front of Dominic Scruggs, a seasoned automotive industry veteran who made waves by boosting his sales by a staggering 241% within a year using cutting-edge machine learning marketing techniques. Featured in Automotive News for his remarkable successes, Dominic shares his insights and journey from a 20-year tenure as a general manager in the car business to founding Willowood Ventures.

Dominic delves into his insightful approach to used car acquisition, emphasizing the importance of having the cleanest cars at the lowest prices. He believes that the key to success lies in the service department, where the story of each vehicle unfolds. By targeting the specific cars his market desires, identified through customer service appointments, Dominic ensures a seamless transition into the sales process.

Through his experience, Dominic reveals the significance of targeting existing customers with scheduled appointments as the low-hanging fruit in the sales ecosystem. Leveraging customer familiarity and vehicle history, he explains how to keep clients within the dealership's ecosystem for repeat business and retention.

Transitioning to marketing strategies, Dominic sheds light on the common challenges faced by dealerships, such as stagnant inventory due to pricing or visibility issues. By addressing each car's unique selling points early on, he highlights the importance of understanding the vehicle's market positioning for swift and profitable sales.

Drawing from his expertise, Dominic shares his tactics for standing out in a sea of generic third-party listings by crafting compelling and distinctive vehicle descriptions. He unveils insider tips on refining listing descriptions to showcase the uniqueness and value of each car, ultimately driving sales and maximizing profitability.

Tune in to discover the transformative insights and strategies shared by Dominic Scruggs that are guaranteed to revolutionize your approach to automotive sales and marketing!

Dominic Scruggs, Founder & CEO, Willowood Ventures and 20-year General Manager

http://linkedin.com/in/dominic-scruggs-86958867 | https://willowoodventuresllc.com | dom.scruggs@gmail.com | 864-909-6038

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Aleks Keric, General Manager of the Murgado Automotive Group in Chicago! We get into the world of used car strategies and risk management in the automotive industry. In this insightful conversation, Aleks sheds light on how managing risk can be a powerful strategy, often overlooked by operators who fail to see its potential impact.

We explore the challenges of taking in a high volume of trade-ins on a busy day, with a slammed service department, and the risks involved in owning inventory for retail. Alex shares his unique approach to risk management, likening it to monitoring the stock market, and emphasizes the importance of focusing on at-risk cars with low demand to optimize sales.

As a dedicated user of LotLinx, Aleks reveals how AI and machine learning tools have revolutionized his decision-making process, particularly in identifying cars that require more marketing activity. By leveraging LotLinx's VVO tool and collaborating closely with his marketing team, Alex streamlines his operations and accelerates the sales cycle, ultimately saving costs and boosting efficiency.

Discover the innovative strategies Aleks has implemented to adapt his business in 2024, including the implementation of a strict 60-day hard turn policy. Learn how he maximizes vehicle descriptions with compelling language, incorporating ChatGPT and emojis to enhance customer engagement and drive sales.

Tune in to this episode to gain valuable insights from Alex Carrick on transforming risk management into a strategic advantage and optimizing used car operations in the ever-evolving automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Really fun chatting with Joe Shaker, the innovative car dealer and founder of Tru Video, to uncover the transformative power of technician videos in the service department and beyond. With a track record of selling over 10,000 cars annually, Joe shares his insights on leveraging video content to drive customer loyalty, profits, and eliminate doubt in the automotive service experience.

Discover how Joe's journey began with a focus on addressing customer doubts and enhancing transparency in service work through visual aids and proof in the form of engaging videos. By embracing trust and transparency, Joe revolutionized the customer experience and set a new standard for service excellence in the automotive industry.

Explore the impact of video content on consumer behavior, as Joe emphasizes the preference for visual communication over traditional text-based or verbal interactions. With an impressive 850,000 video views per month and over 1 million videos sent, Joe's approach resonates with modern consumers who value concise and engaging communication.

Learn about the evolution of the Maintenance Program Inspection (MPI) tool and its limitations in effectively communicating car health issues to customers. Joe highlights the importance of video content in bridging this gap and enhancing the sales equation by providing a clear and visual understanding of vehicle problems.

Uncover the remarkable statistic that 34% of videos were shared, indicating their effectiveness in influencing decision-makers and driving customer engagement. By sending videos to spouses or other key decision-makers, Joe's team successfully increased the impact and reach of their video content, leading to improved customer satisfaction and retention.

Join us as we explore Joe Shaker's pioneering approach to leveraging video content in the automotive service industry and learn how these strategies can revolutionize customer experiences, drive loyalty, and boost profitability in dealership operations.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.