[DD] Trad Marketing vs Self Marketing

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[DD] Trad Marketing vs Self Marketing

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"The best way to survive is to turn everything into hilarity." - Ursula Vernon

In this episode we dive into the chaotic world of writing, marketing, and the ups and downs of self-publishing. Mur shares her recent trip to Maryland for Independent Bookstore Day, and Ursula catches us up on Swordheart's launch.

Self promotion is hard, ya'll.

Highlights:

(05:12) Mur's experience running a solo RPG at an independent bookstore
(12:45) Ursula's updates on Swordheart and her UK marketing team
(25:30) The difference between traditional marketing and self-promotion
(38:15) The importance of targeted outreach to influencers
(47:50) Mur's thoughts on new marketing tools and strategies
(55:30) Reflections on the passage of time and creative endeavors

(This post went live for supporters on May 22, 2025. Join the Fabulists if you want early, ad-free, and sometimes expanded episodes!)

Transcript

Links:

Death of the Author (Game)
Stamp Fans (Mur isn't set up there yet, but bookmark that page)
Escape Pod

Evergreen Links:

Ursula Vernon/T. Kingfisher
Mur Lafferty
Mur on Focusmate!
Mur on Instagram, Youtube
Support via Patreon!
Theme song by Devo Spice

Support Local Book Stores!

Ditch Diggers credits:
theme song by Devo Spice, art by Numbers Ninja,
site hosted by Libsyn (or Patreon).

May 19, 2024 | Season 11 Ep 4 | murverse.com
"Navigating Agents, Rights, and Reality" by Mur Lafferty and Ursula Vernon
is licensed under CC BY-NC-ND 4.0