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Creator to Creators S7 Ep 37 Win Obam

Creator to Creators S7 Ep 37 Win Obam

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 BioWin Obami is a French-American artist from Nanterre, France who now resides in LosAngeles, California. He has survived a rough childhood, growing up by himself in adangerous environment thanks to his love for music. He makes music in both the R&Band Rap lanes but he’s also carving a path in an entirely new genre that he createdhimself. The name of the genre is “Soulflow,” and it blends elements from Soul, R&Band Rap. By taking strategic elements from each of these genres, he’s able to craft melodic flowsthat seamlessly float between both rapping and singing with emotional weight anddepth. His latest single, titled “Feel Rick Ross,” features Rick Ross and finds Win in therap lane but he has more in store.Win’s single “Feel Rick Ross” features a braggadocious verse from the legendary Miamirapper which pairs well with the confident and upbeat production. Win’s goal was tomake people feel motivated and energetic with the song. However, his verse offerssomething more layered.Throughout his verse, he calls out the behavior of rappers who lack authenticity while also asserting his own rap skills. Writing this verse for the track was not a challenge for Win.“I just hear the beat and the rhythm and then write the lyrics.” he said.While this single showcases Win’s rapping abilities, he prefers singing.“I prefer R&B because it’s easier for me to express my feelings in that style.” he said.Before transitioning to rap, Win was doing covers of R&B and Pop songs at local showsfrom the years 2015-2017. He also was singing from ages 11 through age 15 andbegan to truly develop his abilities by himself at age 12. Even before this, he wassinging around his household at age 7 and his Mom also played R&B there.With his foundation in singing, it’s only right that Win would move on to create a newgenre entirely that combines techniques he’d been utilizing with ones he’s picked upfrom rapping. His musical talent has been a constant throughout the years of his life,even though he’s still young.Win Obami was born September 28, 2003, making him 21 years old as of today. Thefact he created a new genre at this young age is not only a testament to his musicalability but a feat that is uncommon for musically inclined people in general. Aspreviously stated, the name of the genre is “Soulflow.”“Soulflow” is defined as a “genre-defying sound that blends the heartfelt emotion andmelodic richness of classic soul and R&B vocals with the rhythmic complexity and lyricalflow of modern Rap.” However, Win did not purposely create this genre, it justhappened naturally through an AI tool analysis of his vocal style and techniques comingup with a name for it and people’s observations of his voice.“My friends and professionals in the music industry always said my voice was uniqueand different. At the same time, it didn’t fit in the traditional sound of Soul, R&B or Rap. Idecided to just combine them all.” he said.The analysis stated that Win’s vocal style in the Soulflow genre can adapt to a plethoraof production styles and reshape them emotionally. It is a genre that focuses on aconnection to the heart and the soul.The melodic aspects of Soulflow create a hypnotic and meditative feeling as the listeneris taken on the emotional journey through Win’s vocal stylings. Additionally, Win alsocreated the subgenre, “Pop Soulflow”, which takes the core elements from the genreand makes them more accessible for a wider audience through catchy melodies andupbeat pop production elements.In addition to making music, Win Obami is also the head of the music label IceyRecording. By releasing his music through this label Win maintains control of it.Interestingly enough, he wasn’t the founder of the label but took over as lead once theoriginal lead, who was also his mentor, departed.“It’s not hard to run it because I can produce my own songs myself. I’m focused onmaking the music now and will make the necessary connections for marketing next.” hesaid. Win Obami has plans to release more music this year. The music could be in the Rap orR&B lane but more than likely, he will continue to focus on the genre he created -Soulflow.“Feel Rick Ross” is available on streaming services now.You can stay up to date with all the happenings at Win Obami’s music label, IceyRecording, on these platforms.Become a supporter of this podcast: https://www.spreaker.com/podcast/creator-to-creators-with-meosha-bean--4460322/support.

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