『Creative Shop Talk with Wendy Batten』のカバーアート

Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

著者： Wendy Batten Creative Retail Mentor
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 How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.Wendy Batten 2020 マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • 271. Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers

    271. Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers
    2025/07/28
    With host retail coach In This Episode: Let’s simplify the numbers you need to know and why in your retail business. Don’t be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I’m sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my and “back-of-the-napkin” profits calculator. It’s the calculator you have been waiting for and my clients LOVE. Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn’t know you needed. What You’ll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your “keep the lights on” number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the ! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your “Keep the Lights On” Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Get ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you’ll like: : 7 Strategies to Attract Foot Traffic to Your Brick and Mortar : Increase Sales With Your Silent Salesperson: Signage : Simple Sales Strategy Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    21 分
  • 270. Progress Over Perfection: How to Break Through Retail Business Overwhelm

    270. Progress Over Perfection: How to Break Through Retail Business Overwhelm
    2025/07/21
    With host retail coach In This Episode: Feeling stuck in perfectionism or weighed down by self-doubt? You’re not alone—and you don’t have to stay there! In this quick yet powerful coffee chat, I’m sharing real conversations I’ve had with shop owners navigating mindset challenges like imposter syndrome, overwhelm, and lack of confidence. You’ll walk away with practical mantras, empowering reminders, and actionable strategies to help you move forward—even when things feel messy. What You’ll Learn: Why “done is better than perfect” is a game-changing mantra How to prioritize progress over pressure in your retail business Ways to quiet your inner critic and own your role as CEO Simple strategies for leading your team with confidence Reminder: Your dream clients are looking for the real, imperfect you. You don’t have to be filtered and perfect to attract your dream clients. “Everything is figureoutable.” - Marie Forleo Your Next Steps: Take 10 minutes this week and make a list of what makes your shop unique. Know WHY your customers love you and lean in to that. Identify one task you’re overthinking and complete it. Check in with your team. Ask for help where you are stuck. Jump on over to ! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!) Related podcasts we think you’ll like: : 5 Ways to Recreate That Disney Cash Flow Magic Inside Your Shop : Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen : Takeaways from my Recent Mastermind Retreat About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    23 分
  • 269. Coffee Break Chats: Is Your Google Business Listing Costing You Customers in Your Retail Shop?

    269. Coffee Break Chats: Is Your Google Business Listing Costing You Customers in Your Retail Shop?
    2025/07/14
    With host retail coach In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I’m sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You’ll Learn: Why accurate business info and categories on Google Business matter more than ever How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!) Which hidden features (like Q&A and messaging) increase visibility and engagement …and MORE! Don’t leave money on the table—this easy refresh could bring new customers through your door. 🎧 Subscribe to the Creative Shop Talk Podcast or visit for more smart strategies tailored to indie retailers. Your Next Steps: Take 10 minutes and audit your Google Business profile using the tips you learned in this episode! And as always, I’d love to hear your takeaways and what you found to improve on your profile. Jump in my DMs on Instagram at @wendybatten.biz! Then, jump on over to ! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!) Related podcasts we think you’ll like: : Retail Visibility Series: Stop Hiding and Be Known Parts 1-3 About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    18 分

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