In this episode of Creating the Curve, Anna is joined by award-winning copywriter and author Sarah Townsend for a fun, honest conversation about communication, copywriting, and the realities of running your own business, especially when you’re doing it all yourself.

They chat about:

• How to write in a voice that feels like you (not what you think you’re “supposed” to sound like)

• What to do when writing your own website, sales page, or LinkedIn post feels like pulling teeth

• Why outsourcing your copy isn’t “cheating” and how even two hours of support can save you ten

• The emotional rollercoaster of freelancing, from confidence wobbles to quiet months

• And how to make your marketing easier by being a little braver with your words

Whether you’re a founder, freelancer, or just someone who stares at the blinking cursor for far too long, this episode is packed with encouragement, smart tips, and laugh-out-loud truths from two people who’ve been there.

Find out more about Creating the Curve or join our community here: https://creatingthecurve.co.uk/

To speak to Sarah, pop over to her website: https://www.sarahtownsendeditorial.co.uk/

In this solo episode of Creating The Curve, Anna follows up her conversation with LinkedIn legend John Espirian and dives into what it really takes to show up online when your brain is busy, your time is limited, and you’re not a natural content machine.

She shares:

• Her own struggles with early LinkedIn posting (and feeling rejection)

• Why she posts less, comments more, and skips the guilt

• How to pick the right platforms based on your brain, audience, and energy

• Why video and audio suit her best and how she’s testing TikTok

• And the real reason “being everywhere” isn’t just overwhelming, it’s unsustainable

This episode is part pep talk, part strategy session - perfect for founders who know they should market themselves, but need a way to do it that actually works for them.

LinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward.

In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that’s memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say.

You’ll hear:

• Why commenting is just as powerful (if not more) than posting

• How to make people want to talk to you in the DMs (without being salesy)

• The secret power of biscuits, pineapples, and funny GIFs

• How to build a network that brings you business without cold pitching

• Why being helpful (not hypey) is the key to standing out

If you’ve been avoiding LinkedIn because it feels too polished, too intimidating, or just too salesy, this is the episode to change that.

Learn more or join our free community at: https://creatingthecurve.co.uk

To connect with John, find him on LinkedIn: https://www.linkedin.com/in/johnespirian/ or visit his website: https://espirian.co.uk