Welcome Back to the Show!

In this week’s episode of Creating Distance, host Tom Alaimo sits down with Miriam O'Donnell, Enterprise AE at Pocus, to explore her dynamic journey through the world of sales. Miriam shares insights from her time at various companies and offers a candid look at the challenges and rewards of being a founding account executive at a startup. The conversation dives into modern sales strategies, building positive buyer experiences, and what it takes to hire great sales reps. With a focus on the evolving tech sales landscape, Miriam highlights the importance of relevance, education, and intentionality in outbound prospecting.

Thanks again to Miriam for joining us today!

Be sure to check out Miriam’s LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show!

In this episode, we sit down with Colum Lundt—entrepreneur, sales leader, and CEO of CoachEm—to explore his unexpected journey into the world of sales and how it led him to build a platform that’s redefining sales management.

Colum shares how early failures shaped his mindset, why referrals and in-person relationships still matter, and the crucial role managers play as coaches, not just task managers. We dive into how technology can empower better coaching, and what the future holds for sales leadership in a rapidly evolving business landscape.

Whether you're a sales rep, manager, or aspiring founder, this episode is packed with practical wisdom, real talk about what it takes to succeed, and Colum’s honest take on continuous growth in sales.

What You’ll Learn:

• The power of grit and learning from failure
• Why coaching—not managing—is the future of leadership
• How to build trust in an increasingly digital sales world
• Using tech to scale effective sales development
• The mindset shift required to thrive in modern sales

Thanks again to Colum for joining us today!

Be sure to check out Colum’s LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show!

In this conversation, Anne Pao shares her extensive experience in RevOps and GoToMarket strategies, discussing the importance of RevOps in scaling businesses and the dynamics between sales and operations. She emphasizes the need for companies to recognize when to implement RevOps and the value of building strong relationships within teams. Anne also provides insights from her perspective as a buyer, highlighting best practices for sales engagement and the tools that can enhance RevOps effectiveness. The discussion concludes with Anne's thoughts on prioritizing time and energy, as well as recommendations for future guests on the podcast.

Thanks again to Anne for joining us today!

Be sure to check out Anne's LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show!

In this episode, Hayes Davis shares his unique journey from software engineer to sales technology leader. He introduces the concept of the “10x rep,” inspired by the legendary “10x engineer,” and explores how AI is reshaping the future of sales. Through a compelling thought experiment, Hayes breaks down different paths to achieving 10x sales performance—whether through increased volume, higher deal sizes, or improved efficiency. The conversation also delves into the evolving nature of sales strategies, the role of automation, and why adaptability and skill development are critical in today’s fast-changing sales environment.

Thanks again to Hayes for joining us today!

Be sure to check out Hayes’s LinkedIn and Newsletter.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday at 8:00 am ET!

Welcome Back to the Show!

In this week’s episode, we sit down with Keith Rabkin, President of PandaDoc, as he reflects on his diverse career journey through companies like Google, YouTube, J&J, and Adobe. Keith shares how he transitioned into sales and developed an operational, strategic approach to sales leadership. He emphasizes creating multiple career paths, cultivating urgency, and applying practical business school lessons.

Keith dives into leadership principles, highlighting the importance of tenacity, adaptability, and hiring for grit. He outlines strategies for managing large teams, setting priorities, and using effective sales tactics—particularly cold outreach. He also underscores the value of continuous learning through books and podcasts, and advocates for leveraging the right tech tools to boost productivity and foster a resilient team culture.

Thanks again to Keith for joining us today!

Be sure to check out Keith’s LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday at 8:00 am ET!

Welcome Back to the Show!

In this episode of the Creating Distance podcast, host Tom Alaimo reflects on key takeaways from the recent CRO Pavillion Summit with over 200 B2B tech CROs. The discussion dives into the changing landscape of sales, focusing on how AI is driving sales efficiency, the shifting preferences of Gen Z buyers, and the emergence of new go-to-market strategies. Tom highlights the need for adaptability in the CRO role and introduces the concept of user-led growth as a rising sales model. He also shares data-driven insights on current sales performance and practical strategies for boosting sales effectiveness.

Be sure to check out Tom’s LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday at 8:00 am ET!

Welcome Back to the Show!

In this week’s episode, we’re joined by Sarah Kiley, Chief Sales Officer at ChurnZero, who shares her remarkable journey from her early days as a passionate Girl Scout cookie seller to becoming a strategic leader in the world of B2B sales. Sarah takes us through the key milestones of her career, reflecting on how her childhood experiences helped shape her competitive spirit, entrepreneurial mindset, and authentic leadership style. She opens up about the core values that have guided her—curiosity, transparency, and continuous learning—and how these principles have helped her build and scale high-performing sales teams.

We delve into Sarah’s views on what makes a sales team thrive, including the often underestimated impact of effective compensation plans, clear goal setting, and creating a culture of accountability and trust. She also shares her experience leading a Girl Scout troop and draws powerful parallels between empowering young girls and coaching sales professionals—emphasizing mentorship, confidence-building, and resilience.

Whether you're a seasoned sales leader, an aspiring professional, or someone looking for real, relatable leadership stories—you won’t want to miss this episode. Listen in for valuable lessons on leadership, team motivation, and staying true to your values—even as your goals grow bigger.

Thanks again to Sarah for joining us today!

Be sure to check out Sarah's LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday at 8:00 am ET!

Welcome Back to the Show!

In this week’s episode, we sit down with Nate Vogel, a veteran sales leader and enablement strategist, as he shares the story of his remarkable journey—from humble beginnings selling lemonade to leading high-performing sales and enablement teams at industry giants like Southwestern Advantage, Tableau, and Gong. Nate opens up about the values that have guided his career, including the importance of service in sales, the impact of strong mentorship, and the role of authentic relationships and networking in long-term success.

Nate dives deep into the evolution of sales enablement, exploring how the field has transformed from a supporting function into a strategic driver of organizational growth. He emphasizes the necessity of data in measuring success, the power of continuous reinforcement in training to combat information retention loss, and the emerging focus on customer enablement. He also discusses how coaching and leadership development can have a ripple effect across an organization, advocating for leaders to model the behaviors they want to see and to commit to lifelong learning.

Whether you're a sales professional, enablement leader, or executive looking to better understand how to build and scale impactful enablement programs, this episode is packed with real-world insights, actionable strategies, and inspiring stories from one of the industry’s most thoughtful voices.

Thanks again to Nate for joining us today!

Be sure to check out Nate's LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

🎥 YouTube

💼 LinkedIn

📸 Instagram

🌐 Website

Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday at 8:00 am ET!