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サマリー
あらすじ・解説
In this value-packed episode, Hannah Ajikawo teams up with Martin Huntbach, co-founder of Jammy Digital and CMO of ScoreApp, to break down the art and science of content creation. Whether you're a B2B consultant or a service provider, you'll discover how to craft content that communicates effectively, converts leads, and builds lasting authority.
Key Highlights:
- Why content is more about communication than quantity.
- The "Content Fortress" framework: how to align your goals with the right types of content.
- Why publishing content is more powerful than verbal persuasion.
- Case studies on how targeted content builds trust and accelerates sales.
- The underestimated role of pricing and scarcity in converting high-ticket clients.
Bonus:
Learn how to leverage tools like ScoreApp to pre-qualify leads and drive inbound interest.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.