In this episode of The Builder’s Edge, host Deanna Lucas dives into the art of writing Google reviews that make a real impact for both customers and businesses. Far from being just a star rating, a well-crafted review is a digital testimony that builds trust, drives business, and multiplies impact within your community. Deanna shares a powerful parable of two farmers at a well; one who simply takes what they need and leaves, and another who places stones to guide others: illustrating how a thoughtful review can lead more people to quality services. With practical tips and a downloadable email template, this episode equips business owners, particularly contractors, with the tools to encourage meaningful reviews that elevate their online presence.

Deanna emphasizes the importance of storytelling in reviews, guiding listeners on how to teach clients to share specific, impactful experiences rather than vague praise. She breaks down a simple yet effective email template designed to prompt clients to leave detailed five-star reviews, complete with QR codes for ease and suggestions for highlighting quality, timeliness, and problem-solving. By fostering a culture of “sowing honor” through reviews, businesses can become local guides on Google, gaining authority and visibility. This episode is a must-listen for anyone looking to transform their online reputation and stand out in a competitive market.

Key Takeaways:

• Storytelling in Reviews: Encourage clients to share specific stories about their experience - before, during, and after - to create trust and connection.

• Simplify the Process: Use QR codes, short links, and clear instructions to make leaving reviews frictionless for clients.

• Guide Client Feedback: Provide suggestions for reviews, like mentioning quality, timeliness, communication, and location, to ensure impactful content.

• Build Community Authority: Consistent, detailed reviews elevate your Google ranking and establish you as a trusted local guide.

• Reciprocity of Reviews: Sowing honor through reviews for others encourages reciprocal reviews, amplifying your business’s visibility.

“A good Google review isn’t just a pat on the back—it’s a bridge that connects someone with a problem to your solution, multiplying impact and building trust in your community.” — Deanna Lucas

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint