On today's episode of the Craft Industry Alliance podcast, we’re talking about starting a fabric company with my guest Tracy Krauter.

Tracy is the founder of Splash Fabrics. Raising three boys, Tracy knew there had to be a better solution to everyday messes. When she couldn't find the perfect fabric—one that was soft yet waterproof, durable yet sewable—she didn't just settle. She innovated. Today, her signature laminated cotton transforms ordinary items into spill-proof shields, creating beautiful, practical solutions that protect your tables, reduce your laundry, and add a splash of joy to daily life.

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This episode is sponsored by The Academy for Virtual Teaching.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we’re talking about craftivism with my guest Shannon Downey.

Shannon is an artist, activist, craftivist, community builder, and general instigator. Her work moves people from passive consumers of art into engaged creators and leverages craft-based art forms to bring people together, present opportunities to transition from makers to change makers, and inspire radical hope for what is possible.

She’s the founder of Badass Cross Stitch and her new book Let's Move the Needle provides a roadmap and accessible toolkit for burgeoning art activists with self-reflective activities, exercises, prompts, and stories.

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This episode is sponsored by Craftsy.

Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. Take advantage of this extended Black Friday Deal! For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we’re talking about weaving with my guest Jen Duffin.

Jen is the designer and teacher behind Nova Mercury Design. Jen has been creating fiber art full-time since 2016, specializing in frame loom weaving. Inspired by color and whimsy, Jen loves creating art that brings joy to people's lives and homes. She aims to create beautiful heirloom artworks and to inspire a love of creating in others. She has taught many sold-out workshops in Montreal and Toronto, hosted online workshops for students from all over the world, and also created a course with the online platform Domestika. Her signature rainbow art was selected as a finalist for the 2019 Etsy Awards, and she took home the Canadian People's Choice Award. Jen's first instructional weaving book, The Joy of Weaving: Modern Frame Loom Projects for Beginners, was published in September with Page Street Publishing. She lives with her partner, two children, and a dog in Montréal, Canada.

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Today’s episode is brought to you by h+h americas 2025. Dive into creativity from May 7-9 in Rosemont Illinois at the crafts industry’s premier trade show. Connect with industry leaders, discover trends, and ignite your passion. And join us the day before the show opens for h+h University, a daylong conference with outstanding education and networking! See you at the show.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we’re talking about designing fabric with my guest Anna Maria Parry.

Having grown up in a creative home, Anna Maria Parry earned an honors BFA in drawing from the University of Tennessee in 1995 before opening a small clothing shop with her mother the same year. Designing and sewing a clothing label while managing a shop primed her for a career in textiles and small business. Since her first fabric collection debuted in 2005, she has designed hundreds of illustrative fabric prints that have inspired crafters and quilters around the globe. She is now the design director for Anna Maria Textiles and sharing her distinctive quilt-making process has taken her all over the world to teach and lecture. Anna Maria’s Blueprint Quilting is her fourth book, and she self-publishes an ongoing collection of sewing, quilting, and needlework patterns at annamariaparry.com. She lives with her husband and family between Franklin, Tennessee, and Sydney, Australia.

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This episode is sponsored by Craftsy.

Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. Take advantage of this Black Friday Deal! For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we’re talking about owning a yarn store with my guest Sara Ingle.

Sara founded Boston Fiber Company, a local yarn store in Boston’s South End neighborhood, in 2022. Now finishing its second year, the store focuses on indie-dyed yarn, supporting local crafters, and fostering a strong community through numerous low-cost and free events and groups. The Boston Fiber Company team, currently consisting of three people, is dedicated to making fiber arts accessible to all. Looking ahead, Sara and her team are working on organizing a fiber festival for the neighborhood and will dye their own yarn to offer to customers.

I was so pleased to be able to visit Boston Fiber Company in person to record this interview.

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Today's episode is sponsored by Big Cartel.

Are you ready to turn your creativity into a business and sell your work online? Big Cartel is an ecommerce platform where artists, crafters, and independent sellers make money doing what they love. With no listing fees or commission, budget-friendly plans, and real human customer support, Big Cartel makes it simple and affordable to start and grow your creative business online.

Open your store on the free plan - no credit card required - and scale as you grow. Visit bigcartel.com/craftindustryalliance to get started.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we’re talking about publishing books with my guest Deborah Balmuth.

Deborah retired from Storey Publishing on September 30 after 31 years with the company. She began as an editor, become editorial director in 2003, and publisher in 2013. She especially enjoyed expanding Storey's library of craft and herbal titles, working with authors including Helen Hiebert, Saffiyah Talley, Stephanie Pearl-McPhee, Kari Chapin, Thomas Knauer, Megumi Inyoue, Rosemary Gladstar, and Shannon Downey, to name a few. In her retirement, she's looking forward to becoming a consumer of Storey books, with days filled with crafting, cooking, and making.

Deborah was also on episode #47 of this show recorded nearly 10 years ago.

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This episode is sponsored by knitCompanion.

knitCompanion is a groundbreaking app that works with ANY PATTERN. With its patented tools specially designed by fiber artists for fiber artists, it keeps track so your hands and mind can focus on making beautiful things.

Redeem a special offer from knitCompanion:

Offer codes are usable by all new customers, and this code will provide 60 days free access to our subscription tools in Setup+Essentials. This code expires Dec 15, 2024.

To redeem for Apple App Store (iOS, iPhoneOS, MacOS):

1. Download the free knitCompanion app from the Apple App Store: https://apps.apple.com/us/app/knitcompanion-knitting-more/id1058142783
2. Click this link: https://apps.apple.com/redeem?ctx=offercodes&id=1058142783&code=CRAFT60

To redeem for Google Play:

1. Download the free knitCompanion app from the Google Play store: https://play.google.com/store/apps/details?id=com.create2thrive.knitcompanion
2. Open knitCompanion and tap Upgrade on the right side.
3. Tap Subscribe button and then:
   1. Go through the checkout process until you find the payment method listed.
   2. Next to the payment method, select the down arrow, and then select Redeem code
   3. Enter the code: CRAFT60

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we're talking about making and teaching art with my guest Julie Fei-Fan Balzer.

Based outside of Boston, Julie is a painter, printmaker, and collage artist who constructs vibrant compositions. Her artwork investigates the interplay of identity and perception, inviting viewers to take a longer look. Julie works in layers, both physically and metaphorically, exploring what is visible and what is concealed.

Passionate about connecting with and inspiring other artists, she shares her expertise through in-person workshops and her online classroom at MyArtPractice.com. Julie's achievements include high-profile clients, multiple publications - including her book, “Carve Stamp Play” - and exhibits in New York City and Greater Boston. She is a graduate of Brown University.

I was thrilled to visit Julie's studio in Watertown, Massachusetts to record this conversation in person.

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Today's episode is sponsored by Craftsy.

Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. Take advantage of this Early Bird Black Friday Deal! For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we're talking about documentary filmmaking with my guest Jenifer McShane.

Jenifer McShane is an independent filmmaker committed to using film to bridge understanding in situations where structural or cultural divisions typically keep people apart. Jenifer's current film The Quilters, a documentary short about a quilting group in a men's prison in Missouri recently premiered at the DC/Dox Film Festival in Washington DC and will be traveling to other film festivals this summer. Her previous film, Ernie & Joe: Crisis Cops, won an Emmy for Outstanding Editing and the Jury Award at South By Southwest. It is currently streaming on HBO.

Jenifer spent over four years visiting Bedford Hills Correctional Facility in Bedford, N.Y. to make her previous documentary, Mothers of Bedford, which reveals the impact of incarceration on mothers and their children. Her first documentary which she co-directed, A Leap of Faith, was narrated by Liam Neeson and premiered at the Sundance Film Festival. Jenifer was born and raised in New York City and currently lives in Guilford, CT.

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To subscribe, visit stitchsquadbox.com and use code ALLIANCE for 20% off your first box.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.