Cracking FinTech Growth (7 Hard Truths About Performance Marketing)
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Cracking FinTech Growth (7 Hard Truths About Performance Marketing)
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In this episode of Let’s Talk Ads, Andre, CEO of Admiral Media, sits down with Drew Hampton, Head of Performance Marketing at Varo Bank. One of the largest neobanks in the US.
Drew shares his playbook for compliant, test-driven performance marketing, discussing the unique challenges of fintech advertising, the impact of privacy changes, and how to optimize campaigns in a highly regulated space.
From event testing strategies to attribution hurdles (SKAdNetwork vs. probabilistic modeling), Drew breaks down what works (and what doesn’t) when scaling a fintech app.
Plus, he shares insights on team structure, creative optimization, and why web-based campaigns outperform app installs for Varo.
Key Takeaways:
- Why web-based marketing drives better efficiency than app install campaigns
- How to structure event testing for fintech compliance
- The impact of privacy changes (iOS 14.5, SKAN) on performance marketing
- Why probabilistic attribution is becoming essential
- How to motivate teams & foster a performance-driven culture
Audio Chapters:
00:00 – Intro
00:13 – Welcome to Let’s Talk Ads
00:50 – Drew’s background & role at Varo Bank
02:34 – What is Varo Bank? (Neobank for underserved consumers)
04:38 – Drew’s transition from Spin (e-scooters) to fintech
06:40 – Differences between mobility & fintech marketing
08:24 – Why Varo Bank focuses on web-based marketing over app installs
10:50 – How event testing improves campaign performance
12:30 – The impact of privacy changes (iOS 14.5, SKAN)
15:20 – Best channels for early-stage fintech startups
18:00 – Should founders run ads themselves or hire experts?
21:40 – The most underrated skill for performance marketers
24:30 – Biggest campaign success at Varo Bank
27:50 – Event testing roadmap – how to structure tests
31:20 – How to motivate teams & build a performance culture
36:10 – Attribution challenges (SKAN vs. Apple Search Ads)
39:50 – The future of MMPs (Mobile Measurement Partners)
44:20 – Final thoughts & where to connect with Drew
📌 Connect with Drew Hampton: LinkedIn
📌 Connect with Andre Kempe: LinkedIn
📌 Follow Admiral Media: Website | LinkedIn
📌 Visit Let's Talk Ads: Website
🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •
Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/