In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

02:48 Niche Focus on Luxury Fertility Services

05:32 Transition from Hong Kong to Beverly Hills

10:35 The IVF and Surrogacy Business Model

15:50 Personalized Concierge Services for Clients

20:51 Targeted Marketing Strategies for High Net Worth Individuals

23:43 Future Growth Plans and Expansion Considerations

26:47 Introduction to Concierge Medical Marketing

26:48 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Jay Kimmel of Upswing Health about innovative approaches to orthopedic care. They discuss the importance of triage in managing orthopedic injuries, the role of telehealth in reducing unnecessary ER visits, and the development of an AI symptom assessment tool. Kimmel shares insights on virtual athletic training and the collaborative care model with primary care physicians, emphasizing the need for efficient and accessible healthcare solutions.

Chapters

00:00 Introduction to Upswing Health

02:58 The Importance of Primary Care in Orthopedics

06:54 Triage and Efficient Care in Orthopedics

11:20 AI in Symptom Assessment

15:06 Virtual Athletic Training and Rehabilitation

18:23 Collaborating with Primary Care Physicians

21:02 Introduction to Concierge Medical Marketing

21:02 Strategies for Growing Your Practice