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Commerce Today

Commerce Today

著者： Joshua Warren
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 Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.© 2025 CommerceToday.fm マーケティング マーケティング・セールス 経済学
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  • Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service

    Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
    2025/06/03
    Join Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how to boost your revenue and enhance customer experiences by effectively climbing the personalization ladder.
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    26 分
  • Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies

    Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies
    2025/06/02
    In this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in to learn actionable strategies to optimize your e-commerce team structure and increase productivity and revenue.
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    24 分
  • Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

    Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
    2025/05/20
    In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.
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    21 分

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