エピソード

  • Flashback #26: Avoid These Common Business Mistakes
    2025/07/16

    Thinking of setting up your own marketing agency or brand? Join us as we dive deep into the crucial lessons learned from common startup mistakes!

    In this insightful flashback episode, ⁨@kayohefayeYT⁩ who admits to taking action and often learning by doing, shares invaluable experiences to help you navigate the early stages of your entrepreneurial journey.

    Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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    2 分
  • Enoch Kabange on Why SEO Isn’t Dead — and How to Drive Organic Leads with Content
    2025/07/05

    Think SEO is dead? Think again.

    In this episode of Colours of Social Media, we sit down with Enoch Weguri Kabange — a seasoned marketing consultant with nearly a decade of experience helping tech-enabled and real estate brands grow through content marketing and inbound strategy.

    We talk about:

    - Why SEO is still relevant in 2025

    - How content marketing fuels organic lead generation

    - Common SEO myths hurting small businesses

    - Practical tips for building a strong organic presence without paid ads

    If you’re a marketer or small business owner wondering how to get more visibility, traffic, and leads, this episode is packed with real talk and actionable insights.

    Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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    26 分
  • Flashback #25: What School Didn't Teach Kofi Fosu
    2025/07/02

    Ever wonder what crucial skills are missing from traditional #education? In this clip from flash back episode, we dive into the origins of ⁨@hyperactive_gh⁩ and uncover invaluable lessons that go beyond the classroom. ⁨

    @kayohefayeYT⁩ shares how Hyperactive Digital thrived on "a lot of teamwork" and the belief that "the biggest idea can come from the smallest place."

    A core principle was never shunning ideas and always focusing on building a strong team through connection and networking.

    Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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    1 分
  • Flashback #24: Evolution of Digital Marketing Space in Ghana
    2025/07/02

    A flashback on the evolution of the digital marketing space in #Ghana from ⁨@kayohefayeYT⁩ 's POV.


    Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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    1 分
  • Flashback #23: Before You Start Digital Marketing in 2025 — Listen to This First!
    2025/06/25

    Thinking of getting into digital marketing in 2025?In this clip from Colours of Social Media, Naomi Kokuro shares honest advice for beginners — especially women — on what she wishes she knew earlier. From learning the basics to mastering a niche, it’s all about patience, growth, and staying grounded.💡 Start smart. Avoid shortcuts. Find your lane.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboySupport the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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    1 分
  • Flashback #22: How a Ghanaian Market Seller Went Viral on TikTok Without Fancy Gear
    2025/06/18

    You don’t need a high-budget setup to win on social media.In this clip from Colours of Social Media, Naomi Kokuro shares how simple, authentic videos are helping small businesses thrive — from the "TikTok Madam" selling beads to everyday entrepreneurs using just their phones.🎥 It’s not about perfection — it’s about storytelling, consistency, and showing up.👇 Watch and get inspired to start posting with what you have.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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    3 分
  • Kofi Fosu on Learning What School Didn’t Teach
    2025/06/14

    In this episode of Colours of Social Media, Kofi Fosu ( ⁨@kayohefayeYT⁩ ) —founder of ⁨@hyperactive_gh⁩ —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.


    🎙️ We talk about:

    • - Building a career without formal training
    • - Misconceptions about the Ghanaian audience
    • - The value of experience in marketing

    If you're navigating the world of digital marketing in Africa, this is one conversation you don’t want to miss.


    Important LinksSupport the Podcast: https://buymeacoffee.com/iamrobotboy

    Follow Kofi on X : https://x.com/_kayohefaye

    Instagram: https://instagram.com/kayohefaye

    All about Riot Radio: https://www.instagram.com/_riotradio/

    HyperActive on YouTube: ⁨@hyperactive_gh⁩

    Kofi Fosu on YouTube: ⁨@kayohefayeYT⁩

    HyperActive on X: https://x.com/hyperactive_gh


    Chapters

    00:00 Introduction

    02:14 Who is Kofi Fosu

    10:02 How has the Digital Marketing Scene evolved

    15:02 Trends that are trending in Ghana

    18:05 Why Enoch opened up to call for more Guest

    18:35 What School Didn't Teach Kofi

    21:17 Memorable Campaigns run by hyperActive

    26:45 Mistakes, Mistakes and Mistakes

    29:01 Skills need for Digital Marketing noobs

    38:34 How to Up your Personal Brand in order to get more opportunities

    41:48 What's the Future of Digital Marketing in Ghana

    46:05 Kofi's Current Exploration

    49:38 Advice Kofi wished he had received before starting hyperActive Digital

    51:51 Thank yous

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    53 分
  • Flashback #21: Serve All Your Customers on One Platform with Content
    2025/06/11

    In this flashback episode from Colours of Social Media, Naomi Kokuro shares how she uses WhatsApp and content calendars to serve different customer segments — and contrasts it with traditional lead form strategies.

    Learn why your content strategy must adapt to multiple audience types in today’s digital world.

    Support the Show:Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy


    Connect with Naomi: https://www.linkedin.com/in/naomi-kokuro-kayaappgrocery

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    2 分